By Wheels Up, the revolutionary membership-based private aviation company that greatly reduces the upfront investment needed to fly privately, announces a jam-packed weekend of exclusive member events and VIP services to celebrate Super Bowl XLVIII in New York City. Wheels Up will take over The James New York hotel in Manhattan's SoHo neighborhood, offering members an unforgettable Super Bowl weekend experience from luxury accommodations to VIP services and amenities, and exclusive members' only events, including the inaugural Wheels Up Super Saturday Tailgate on Saturday, February 1st with a number of athlete and celebrity hosts.
"Super Bowl weekend historically is the biggest event in private jet travel and client entertaining, and with New York as the host city, this week is sure to be very busy for Wheels Up as our members are making plans to come to town," says Kenny Dichter, Wheels Up Founder and CEO. "We will definitely see a surge in travel Thursday to Monday and, with our new membership model with modest initiation fees and reasonable annual dues, we will deliver more fans to the game! Our world-class Wheels Down events team is putting the finishing touches on our itinerary, with our valued marketing partners, to create a fabulous one-of-a-kind experience for each Wheels Up member and their guests."
Wheels Up has partnered with The James New York hotel to offer members exclusive experiences surrounding this year's big game throughout the Weekend, from Thursday, January 30th to Sunday, February 2nd. In addition to taking over all 114 hotel rooms for Wheels Up members and guests, Wheels Up will be offering guests specialized services and amenities from John Allan's, Kwiat, Cyc, Juice Press, Tequila Avion, Oakley, New Era Cap Company, Macallan, EMM Group, Nat Sherman, Luxury Retreats and Eleven James.
Wheels Up is staging its first annual Super Saturday Tailgate on February 1st with an incredible roster of sports and entertainment superstars including The New York Giants' David Diehl, New York Jets' Nick Mangold, New York Yankee's Mark Teixeira, New York Ranger's Rick Nash, "Access Hollywood" host Billy Bush, along with a stellar list of current and retired NFL players and sportscasters. The event will also feature an intimate, up-close "chalk talk" and Big Game Breakdown moderated by Fox Sports' Chris Myers. The Wheels Up Super Saturday Tailgate is invitation-only.
About Wheels Up
Wheels Up is a revolutionary membership-based private aviation company that greatly reduces the upfront investment needed to fly privately, while providing its members with unmatched accessibility and flexibility through its innovative business model and diverse fleet. Created and led by Kenny Dichter, the Founder of Marquis Jet and original innovator of the 25-hour fractional jet card, Wheels Up has identified a need for one company to offer a total private aviation solution. With a modest initiation fee and reasonable annual dues, Wheels Up offers members "mission appropriate" aircraft, ranging from the King Air 350i to the Global 6000, through partnerships with industry leaders such as Beechcraft, Cessna, Heliflite, JetSuite, Jet Aviation and VistaJet. Wheels Up members enjoy an experience that is both high-tech and high-touch, as Wheels Up is developing proprietary cutting-edge booking and rideshare applications, and offers the finest personalized service.
With an 8,760-hour (referencing the number of hours in a year) culture, Wheels Up membership includes Wheels Down, the ultimate in client entertaining engaging members through exclusive offerings around major sporting events, intimate concerts, culinary experiences and opportunities to meet luminaries from the worlds of entertainment, politics and business.
Wheels Up will act as agent for the Wheels Up members, and is not the operator of the program aircraft; FAA licensed and DOT registered air carriers participating in the program will exercise full operational control of the program aircraft. Any aircraft owned by Wheels Up will be dry leased to the operating air carrier to facilitate operations by that carrier. For additional information, please visit www.WheelsUp.com.
MEDIA:
Wheels Up
Evins
Communications, Ltd.
Robert Einhorn
(212) 377-3587
Robert.Einhorn@evins.com
