As part of its mission to make workplaces healthier, more engaging, and more successful through holistic wellbeing solutions, ShapeUp today unveiled a new brand identity, punctuating a highly successful year in 2014 and setting the stage for continued expansion and innovation in 2015. The company's new brand identity reflects ShapeUp's growing leadership position in the marketplace and ongoing commitment to empowering employees through solutions that unite workforces and improve overall wellbeing. The company's key accomplishments and milestones for 2014 include:

  • Welcoming hundreds of new customers and growing its total client base to more than 600, including eight of the Fortune 50
  • Growing its covered population to over 3 million people in 138 countries, who together walked 262,869,815,325 steps (550 trips to the moon)
  • Launching new wellbeing programs focused on weight management, stress reduction, and physical activity
  • Releasing an innovative rewards mall that promotes personalization and altruism
  • Integrating with over 100 mobile health apps and wearable fitness devices
  • Increasing the total number of full-time employees by 59%
  • Shipping over 460,000 wearable activity tracking devices around the world
  • Winning seven industry awards for business, product, and marketing excellence
  • Publishing two peer-reviewed clinical outcomes studies

This pace of growth and invention will continue in 2015, with planned releases of wellbeing assessment tools, biometric integrations, and an integrated wellness hub that centralizes diverse wellness activities in a single, personalized dashboard.

"Over the last year, ShapeUp has undergone a rapid evolution, moving from a primarily physical activity-focused product to one that now serves as a holistic wellbeing platform and social engagement engine," said Dr. Rajiv Kumar, founder & CEO of ShapeUp. "At the urging of our customers, we've broadened the scope of our products to focus on total employee wellbeing."

As part of its new brand identity, the company has launched a new logo and website. To learn more about ShapeUp's new total wellbeing solution, visit http://www.shapeup.com/.

About ShapeUp

ShapeUp is the leading global provider of holistic and engaging employee wellbeing solutions. Founded in 2006 by Drs. Rajiv Kumar and Brad Weinberg, ShapeUp has pioneered a revolutionary approach called Social Wellness™ that uses the power of trusted social networks, behavior change science, and engaging technology to enhance the lives of employees around the world. ShapeUp's platform is available in 138 countries and is used by more than 600 employers. Learn more about ShapeUp at www.shapeup.com.