Berkshire Hathaway HomeServices, the new real estate brokerage network operated by HSF Affiliates LLC, today announced that Prudential Verani Realty has joined the brand and is operating as Berkshire Hathaway HomeServices Verani Realty. The brokerage, one of New Hampshire's largest, is the next in a growing roster of affiliate companies that have joined the network since September. Berkshire Hathaway HomeServices now accounts for more than 22,000 agents and nearly 600 offices in 26 states.

"The Berkshire Hathaway HomeServices brokerage network has strong momentum, and we're proud to be among its first members in the Northeast, and its first affiliate based in New Hampshire," said Margherita Verani, president of Berkshire Hathaway HomeServices Verani Realty, which also operates in Maine and Northern Massachusetts. "We believe the brand will resonate extremely well with our clients and agents alike. It will help us grow for years to come."

Added Giovanni Verani, senior vice president at Verani Realty: "Berkshire Hathaway HomeServices is built to last on a foundation of trust, integrity, stability and longevity - the same values as its Berkshire Hathaway namesake," he explained. "Berkshire Hathaway HomeServices is a terrific fit for Verani Realty since we live these values every day."

Giovanni Verani said that Berkshire Hathaway HomeServices' eventual expansion into international markets gives the brand and his company additional appeal. "For 47 years our passion has always been to provide exceptional service to our local customers," he said. "In today's increasingly global market, it is critically important to be associated with a strong domestic and global brand that will capitalize on these changing dynamics."

Margherita Verani, Giovanni Verani and Earl Lee, CEO of HSF Affiliates LLC, yesterday commemorated the brand and unveiled Verani Realty's new yard sign during an agent event and award ceremony at the Castleton Banquet & Conference Center in Windham, NH. Lee discussed the impact of Berkshire Hathaway HomeServices on the local real estate market and welcomed agents to the brand. "Verani Realty is a strong, family-owned brokerage known throughout the region for its service, innovation and customer care," Lee said. "We are proud to welcome this fine company to our brand."

With the transition, Verani Realty associates gain access to a robust real estate technology platform, ongoing business consultation, professional education, marketing support and more. Verani Realty's new Cabernet and White yard signs will begin appearing throughout New Hampshire, Northern Massachusetts and Southern Maine today.

About Berkshire Hathaway HomeServices Verani Realty

Berkshire Hathaway HomeServices Verani Realty, formerly Prudential Verani Realty, has 400 agents servicing the needs of buyers and sellers in New Hampshire, Maine and Northern Massachusetts. As a family-owned business since 1967, Verani Realty continues to be the clear destination of choice for consumers and real estate professionals looking for a brand that offers exceptional service, knowledge and tools to make the process of buying or selling a home easier. Visit its flagship website http://www.verani.com for details.

About Berkshire Hathaway HomeServices

Berkshire Hathaway HomeServices, based in Irvine, CA, is a brand-new real estate brokerage network built for a new era in residential real estate. The network, among the few organizations entrusted to use the world-renowned Berkshire Hathaway name, brings to the real estate market a definitive mark of trust, integrity, stability and longevity.

Irvine, CA-based HSF Affiliates LLC operates Berkshire Hathaway HomeServices, Prudential Real Estate and Real Living Real Estate franchise networks. The company is a joint venture of which HomeServices of America, Inc., the nation's second-largest, full-service residential brokerage firm, is a majority owner. HomeServices of America is an affiliate of world-renowned Berkshire Hathaway Inc.

Prudential, the Prudential logo and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, and are used under license with no other affiliation with Prudential.

for Berkshire Hathaway HomeServices
Kevin Ostler, 949-794-7980
kevinostler@hsfranchise.com
or
Marisa Mulqueen, 212-704-8112
Marisa.mulqueen@edelman.com