LAS VEGAS, Jan. 14, 2014 /PRNewswire/ -- RPI/PPAI--O.C. Tanner, the leading global provider of strategic employee recognition solutions, is formalizing its product offering of custom awards for corporate events. Kevin Cronin will lead as the new director of corporate event awards.

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"Establishing a specific group for corporate event awards is a recognition of the market demand for innovative branded items that appreciate employee contributions, as well as reflect a company's identity, during company meetings, anniversaries and events," said Beth Thornton, executive vice president of business development and sales at O.C. Tanner. "This step is also a validation of the quality consulting, production and presentation that we have already executed with high quality award items for several of our clients."

O.C. Tanner helps companies focus on identifying what would make employees feel most appreciated. According to the company's latest research of 7 million recognition moments, there is tremendous value in presenting an award (merchandise) versus providing a shopping experience (gift card) and this is the trend they see companies following. O.C. Tanner has design and production capabilities for locally or globally sourced custom awards in more than 150 countries.

The company is attending the Promotional Products Association International (PPAI) Expo and participating in the Recognition Professionals International (RPI) 2014 Annual Conference that is being held in conjunction with PPAI for the first time.

Thornton and Cronin will present a session on Jan. 15, 11:30 a.m., titled "Critical Factors in Developing an Effective Global Recognition Strategy" and based on the most recent research from O.C. Tanner. At the session, participants will learn recognition best practices that apply globally, cultural nuances for developed and developing markets and the top ten critical factors for global adoption and success. O.C. Tanner is a founding sponsor of RPI.

Kevin Cronin

Kevin Cronin's passion for recognition programs is demonstrated by more than 15 years in this field as a developer of strategy for one of the world's largest financial institutions. Kevin has served as president of RPI for two years and has been a very active board member for six years. Today Kevin applies his experience in the recognition industry to help O.C. Tanner clients fully appreciate their employees with a unique award experience.

About The O.C. Tanner Company?

O. C. Tanner helps the world inspire and appreciate great work. Through our innovative cloud-based software, tools, awards and education, we provide strategic recognition solutions for thousands of clients globally. Designed to engage talent, increase performance, and drive corporate goals, these solutions create personalized recognition experiences delivered through a smart technology platform. Learn more at http://www.octanner.com.

SOURCE O.C. Tanner