After an impressive first 2 quarters, ReelSonar Inc.’s sophomore fishing app Netfish has just announced a partnership with CarbonTV. The agreement allows Netfish to stream episodes of CTV’s shows, reaching the growing audience of anglers for both platforms. Netfish users can now stream the Carbon TV library of programming directly inside the app, adding to their existing video offering: NetfishTV.
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The free Netfish app offers many features to help anglers be more successful on the water. Their recent partnership with CarbonTV, expands their video offering. (Photo: Business Wire)
Director of Business Development for Carbon Media Group, Andrew Husek, said of the new relationship, “CarbonTV is constantly looking for ways to grow our reach and find additional outlets for our content. Partnering with NetFish was a no-brainer because we share the exact same audience and they are geared to be a huge player in the fishing space.” After completing the evaluation CMG found that, “Due to their robust data collection abilities, [Netfish] is able to offer advertisers niche targeting to guarantee they are hitting their desired audience with minimal waste. The app is a must-have for anglers, as well as the advertisers looking to reach those users.”
“Our goal with Netfish is to build a portal where anglers of all experience levels can come to learn, share, earn, and have fun. We launched Netfish TV as a curated video experience inside our app in November 2017, which users have loved,” said Jeff Hoefer, Director of Marketing at ReelSonar, Inc. “With online video growing year over year, it was important to continue adding to our library of video content for Netfish users. The decision to partner with CarbonTV and gain access to more, great outdoor programming just made sense. Our advertisers want various ways to serve video content; this will add to our existing inventory in a meaningful way.”
Netfish, a completely free app available for Android and iOS, is an anglers’ portal for all things fishing. With the help of dynamic sonar data collected from iBobber—ReelSonar’s wireless fish finder—Netfish forecasts when and where fish will be active on over 50k waterways in the United States. The app’s user-base has been growing steadily since its release in mid-2017 thanks to this and a wealth of other features. As an ad-supported model, Netfish incentivizes users to share information such as equipment/brand preferences and retailer affinity. This data is then used for targeting purposes with advertisers. ReelSonar continues to innovate new methods of collecting voluntary consumer data in Netfish.
You can download Netfish on iOS and Android for free.
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