Fantex Brokerage Services, LLC ("FBS") has opened the reservation period for Fantex Series Vernon Davis Convertible Tracking Stock ("Fantex Vernon Davis").* Starting today, investors can fund their accounts and place reservations for shares of Fantex Vernon Davis at Fantex.com.** Fantex, Inc. will be offering 421,100 shares of Fantex Vernon Davis at a price of $10.00 per share.

This announcement marks Fantex's first Initial Public Offering (IPO), and the first time that customers can buy and sell shares linked to the economic performance and value of a brand contract between Fantex, Inc. and Vernon Davis.

Fantex, Inc. is launching a Road Show tour kicking off February 3rd in San Francisco. Riding a former "Madden Cruiser," this cross-country bus tour will stop in cities across the United States to educate the public about Fantex, Inc. and the Fantex Vernon Davis tracking stock.

A registration statement relating to these securities has been filed with the Securities and Exchange Commission ("SEC") but has not yet become effective. These securities may not be sold nor may offers to buy be accepted and no part of the purchase price can be received prior to the time the registration statement becomes effective, and any such offer may be withdrawn or revoked, without obligation or commitment of any kind, at any time prior to notice of its acceptance given after the effective date. The preliminary prospectus is available athttps://fantex.com/fantex-vernon-davis-215595/prospectus. Copies of the preliminary prospectus relating to this offering may also be obtained by calling toll-free 866-315-3482.

Fantex Brokerage Services, LLC, an affiliate of Fantex, Inc., is a registered broker-dealer, an alternative trading system registered with the SEC and a member of the Financial Industry Regulatory Authority. It is the exclusive trading platform for tracking stocks that are issued by Fantex, Inc. Stifel, Nicolaus & Company, Incorporated, will act as the qualified independent underwriter for the offering.

This press release shall not constitute an offer to sell, or the solicitation of an offer to buy, nor will there be any sale of these securities in any state or other jurisdiction in which such offer, solicitation or sale would be unlawful prior to the registration or qualification under the securities laws of such state or other jurisdiction.

*Fantex Vernon Davis is intended to track and reflect the separate economic performance of the brand contract that Fantex, Inc. has signed with Vernon Davis. However, holders of shares of Fantex Vernon Davis will have no direct investment in that brand contract, associated tracking series brand or Vernon Davis. Rather, an investment in Fantex Vernon Davis will represent an ownership interest in Fantex, Inc. as a whole, which will expose holders to additional risks associated with any other tracking stock that Fantex, Inc. may establish and issue in the future. Fantex cannot assure you as to the development or liquidity of any trading market for the Fantex Vernon Davis tracking stock.

This offering is highly speculative and the securities involve a high degree of risk. Investing in shares of Fantex Vernon Davis should only be considered by persons who can afford the loss of their entire investment.

**The reference to Fantex Brokerage Services, LLC's website has been provided as a convenience, and the information contained on such website is not incorporated by reference into this press release.

About Fantex Holdings

Based in San Francisco, Fantex Holdings, Inc. serves as the parent company to both Fantex, Inc. and Fantex Brokerage Services, LLC. Fantex, Inc. is a brand building company that purchases a minority interest in an athlete brand and works to increase the value of the brand. In order to fund the purchase, Fantex, Inc. develops a tracking stock that is linked to the economic performance of the brand. Fantex Brokerage Services, LLC is the exclusive trading platform for tracking stocks that are issued by Fantex, Inc.

Finn Partners for Fantex
Howard Solomon, 415-272-0767
Howard.solomon@finnpartners.com
or
Finn Partners for Fantex
Gabriella Asmus, 415-348-2721
Gabriella.asmus@finnpartners.com