CEREC® Announces Its Next Anniversary Celebration Ahead of Schedule

The CEREC 27 and a Half Year Anniversary Celebration Will Take Place August 16 - 18, 2012 at the Venetian® in Las Vegas

Charlotte, NC (January 9, 2012) - Waiting for the big 3-0 just won't cut it! That's why Sirona, the company that pioneered digital dentistry more than 26 years ago and the world's leading producer of dental CAD/CAM systems, is celebrating the 27-and-a-half-year anniversary of its industry-changing CEREC  dental CAD/CAM system with a three-day extravaganza at the Venetian Casino and Resort.

Commenting on the tongue-in-cheek event name, Sirona Dental Systems, LLC President Michael Augins said, "We simply can't wait another 3-½ years to get our customers together again. We had more than 3,000 attendees at CEREC 25 and their enthusiasm for our products and the success of the program has encouraged us to do it all over again."

Earlier this year, Sirona launched CEREC Software 4.0 which was the most advanced and comprehensive redesign in the history of the CEREC software platform.  According to Augins, "We feel the need to celebrate our on-going success with our most loyal customers and friends. What's more, an event this big needs the best possible venue, and the Venetian in Las Vegas is the ideal location to host what we believe will be the biggest and best CEREC event to date."

For those who prefer round numbers in their company milestones, the CEREC 27 and a Half Year Anniversary Celebration will also commemorate the 20th anniversary of Schick digital radiography, the 10th anniversary of Sirona's inLab® Dental Lab CAD/CAM System and the 5th anniversary of the GALILEOS® Digital Imaging System. In addition to CEREC, special education tracks will highlight those product lines to broaden the appeal of the event. The event, according to Augins, will be geared toward all dental and laboratory professionals and follow Sirona's traditional and successful CE event formula, consisting of education, A-list entertainment, networking and fun.

As in the C25 event before, the CEREC 27 and a Half Year Anniversary Celebration enables participants to earn up to 18 CE credits across a comprehensive spectrum of topics and tracks, premium entertainment, and memorable parties. There will also be an exhibit hall showcasing top dental companies and their products and services. 

As usual, Sirona plans to showcase a "who's who" of digital dentistry during the CEREC 27 and a Half Year Anniversary. Although final details are still in progress, the following marquee name lecturers have already agreed to participate:

• Gordon Christensen, DDS, MSD, PhD
• Frank Spear, DDS, MSD
• Rella Chistensen, RDH, PhD
• Andreas Bindl, PD. Dr. med. dent.
• Imtiaz Manji, CEO, Scottsdale Center for Dentistry™

 "The C27 and a Half Year Celebration will be a great destination for advanced CAD/CAM and digital dentistry education provided by the best educators in our field, as well as a great open communication forum for Sirona, our colleagues, clients, associates, and other professionals who hold the same interests." Commented Roddy MacLeod, Vice President of CAD/CAM for Sirona Dental Systems, LLC. "It will be the digital event of the year!"

Although August may seem far out on the horizon, space is limited and dental and dental lab professionals are encouraged to visit , or call 888-23-CEREC for additional information as it becomes available, including special early registration tuition and lodging packages.

Media Contact:
Michael Ventriello / Lanmark360
Email:   [e-mail]
Phone: [phone] ext. 181

About Sirona Dental Systems, Inc.
Sirona, the dental technology leader, has served dealers and dentists worldwide for more than 130 years. Sirona develops, manufactures, and markets a complete line of dental products, including CAD/CAM restoration systems (CEREC), digital intra-oral, panoramic and 3D imaging systems, dental treatment centers and handpieces. Visit for more information about Sirona and its products.

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