Amazon's algorithms will soon suggest what clothes you should try on
when it opens its first-ever apparel store in 2022
offering customers personalized recommendations
Amazon has surpassed Walmart as the most-shopped clothing retailer in the U.S.
Source: Coresight Research
But its lineup of physical grocery and convenience shops
have yet to upend brick-and-mortar retail
So how does 'Amazon Style' work?
Location: Amazon Style, Los Angeles
Customers will be able to scan an item's code
before going to try it on in a fitting room
Each dressing room has a touchscreen
allowing shoppers to request more items that staff deliver to the closet
Amazon keeps a record of every item a customer scans
so its algorithm can offer personalized suggestions for new items
