Mark Simpson

Engages in exploration and development of gold projects

The British Columbia Wine Institute is a volunteer, membership-based, not-for-profit society dedicated to promoting and supporting the province’s wine industry. The institute promotes BC wines through marketing, communications, and advocacy, and offers educational initiatives like the Wines of Ambassador program to deepen knowledge and appreciation of BC wines. The non-profit company is based in Kelowna, Canada. It represents over 300 wineries across nine distinct wine regions, emphasizing unique terroirs, diverse climates, and sustainable viticulture practices. The institute highlights the province’s winemaking heritage, quality standards (VQA certification), and indigenous stewardship, including the first indigenous-owned winery. It provides resources for consumers and industry members, such as winery and wine restaurant finders, event listings, food pairing recipes, and curated travel itineraries. It fosters connection between consumers and local wine culture through newsletters, blogs, social media, contests, and events, encouraging responsible consumption and year-round wine tourism.