Kee Bing Yee

Director/Board Member at CITRA NUSA HOLDINGS

66 year

Consumer Non-Durables

Retail Trade

Consumer Services

Profile

Kee Bing Yee is currently an Independent Non-Executive Director at Citra Nusa Holdings Bhd.
since 2025.
Mr. Yee is also a Director at the World Federation of Direct Selling Associations and a Director at the Direct Selling Association of Malaysia since 2014.
Former roles include Non-Independent Non-Executive Director at Citra Nusa Holdings Bhd.
from 2018 to 2022, Managing Director & Executive Director at Amway (Malaysia) Holdings Bhd.
from 2015 to 2017, and General Manager at Amway (Malaysia) Sdn.
Bhd.
from 2000 to 2017.
Education includes an undergraduate degree from the University of Kebangsaan Malaysia, conferred in 1983.

Kee Bing Yee active positions

Companies	Position	Start
CITRA NUSA HOLDINGS	Director/Board Member	30/06/2025
Direct Selling Association of Malaysia	Director/Board Member	29/05/2014
World Federation of Direct Selling Associations World Federation of Direct Selling Associations Miscellaneous Commercial ServicesCommercial Services Provides business support services to direct selling organizations	Director/Board Member	16/12/2009

All active positions of Kee Bing Yee

Former positions of Kee Bing Yee

Companies	Position	End
CITRA NUSA HOLDINGS	Director/Board Member	24/05/2022
AMWAY (MALAYSIA) HOLDINGS	Chief Executive Officer	31/12/2016
Amway (Malaysia) Sdn. Bhd. Amway (Malaysia) Sdn. Bhd. Household/Personal CareConsumer Non-Durables Manufactures and distributes consumer products	Corporate Officer/Principal	31/12/2016

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Training of Kee Bing Yee

Experiences
Positions held

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Private companies

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Linked companies

Private companies	6
Citra Nusa Holdings Bhd. Citra Nusa Holdings Bhd. Household/Personal CareConsumer Non-Durables Operates as in investment holding company, which provides management services	Consumer Non-Durables
Amway (Malaysia) Holdings Bhd. Amway (Malaysia) Holdings Bhd. Specialty StoresRetail Trade Engages in the distribution of consumer products	Retail Trade
University of Kebangsaan Malaysia University of Kebangsaan Malaysia Other Consumer ServicesConsumer Services Functions as a College/University	Consumer Services
World Federation of Direct Selling Associations World Federation of Direct Selling Associations Miscellaneous Commercial ServicesCommercial Services Provides business support services to direct selling organizations	Commercial Services
Amway (Malaysia) Sdn. Bhd. Amway (Malaysia) Sdn. Bhd. Household/Personal CareConsumer Non-Durables Manufactures and distributes consumer products	Consumer Non-Durables
Direct Selling Association of Malaysia