Katie Freiberg
Sales & Marketing at TSG Consumer Partners LLC
Profile
Katie advises TSG partner companies on growth marketing strategies, focusing primarily on performance marketing.
In addition to paid marketing, she helps brands with marketing related technical needs like, pixel implementation, data feed setup, Google Analytics tracking, and more.
She also works with companies to analyze and find insights in their customer data, beyond just paid marketing results (e.g.
CAC / LTV / New vs.
Repeat customer metrics, etc.)
Prior to TSG, she led teams managing 8-figure performance marketing budgets for brands in the retail and gaming sectors.
Most recently, Katie was the Head of Growth at ThirdLove, where she led a team that executed all paid marketing channels (both online and offline) and for a brief period, also managed the email marketing team.
During her time there she worked closely with the data science team to provide feedback and recommendations on the various data models they used for performance marketing, as well as, the in-house MMM and attribution models that helped with budget and revenue forecasting.
She studied Political Science at Point Loma Nazarene University and continues to stay involved in politics by running digital marketing campaigns for candidates running in state level elections.
Katie Freiberg active positions
Companies | Position | Start |
---|---|---|
TSG Consumer Partners LLC
TSG Consumer Partners LLC Investment ManagersFinance TSG Consumer Partners LLC (TSG Consumer Partners) is a private equity firm founded in 1986 by Charles Howard Esserman. The firm is headquartered in Larkspur, California. | Sales & Marketing | 29/02/2020 |
Former positions of Katie Freiberg
Companies | Position | End |
---|---|---|
ThirdLove, Inc.
ThirdLove, Inc. Internet RetailRetail Trade ThirdLove, Inc. operates online clothing stores. It offers bras and underwear. The company was founded by David Spector and Heidi Zak in 2012 and is headquartered in San Francisco, CA. | Sales & Marketing | 29/02/2020 |
Shoptiques LLC
Shoptiques LLC Apparel/Footwear RetailRetail Trade Shoptiques LLC provides a platform that allows the uses to shop online. It offers clothing, accessories, bags, shoes, and home ideas. The company was founded by Olga Vidisheva in 2012 and is headquartered in New York, NY. | Sales & Marketing | 31/03/2016 |
Training of Katie Freiberg
Point Loma Nazarene University | Undergraduate Degree |
Experiences
Positions held
Connections
1st degree connections
1st degree companies
Male
Female
Members of the board
Executives
Linked companies
Private companies | 3 |
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TSG Consumer Partners LLC
TSG Consumer Partners LLC Investment ManagersFinance TSG Consumer Partners LLC (TSG Consumer Partners) is a private equity firm founded in 1986 by Charles Howard Esserman. The firm is headquartered in Larkspur, California. | Finance |
ThirdLove, Inc.
ThirdLove, Inc. Internet RetailRetail Trade ThirdLove, Inc. operates online clothing stores. It offers bras and underwear. The company was founded by David Spector and Heidi Zak in 2012 and is headquartered in San Francisco, CA. | Retail Trade |
Shoptiques LLC
Shoptiques LLC Apparel/Footwear RetailRetail Trade Shoptiques LLC provides a platform that allows the uses to shop online. It offers clothing, accessories, bags, shoes, and home ideas. The company was founded by Olga Vidisheva in 2012 and is headquartered in New York, NY. | Retail Trade |
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