Joshua B. Gillon
Chief Executive Officer at What If Media Group LLC
Profile
Joshua B.
Gillon is the founder.
He founded What If Holdings LLC in 2005 and served as its Chief Executive Officer until 2012.
He also founded What If Media Group LLC in 2012 and currently serves as its Chief Executive Officer.
Mr. Gillon's current job is Director at The Advertising Council, Inc. since 2021.
Mr. Gillon's former jobs include Director at CRIIMI MAE, Inc. and General Counsel & Executive Vice President at Traffix, Inc.
Joshua B. Gillon active positions
| Companies | Position | Start |
|---|---|---|
The Advertising Council, Inc.
 The Advertising Council, Inc. Miscellaneous Commercial ServicesCommercial Services The Advertising Council, Inc. promotes public service campaigns. It carries out pro bono ad campaigns on behalf of both government and private organizations. The company campaigns on children's issues, health, community, environment and family matters. The council relies on volunteer efforts from advertising firms. The Advertising Council was founded in 1942 and is headquartered in New York, NY. | Director/Board Member | 25/04/2021 |
What If Media Group LLC
 What If Media Group LLC Advertising/Marketing ServicesCommercial Services What If Media Group LLC is a performance-marketing company that was founded in 2012. The company is based in Fort Lee, NJ. The company enables leading brands to acquire new customers at scale by using data-driven engagement and re-engagement strategies across multiple proprietary marketing channels and sophisticated targeting technology. The company was formed through the merger of the media and ad-serving experts at What If Holdings and the messaging and data gurus at All-Inbox in 2019. Joshua B. Gillon and Seth Gottlieb founded the company in 2012, and Joshua B. Gillon has been the CEO since then. | Chief Executive Officer | 31/12/2011 |
Former positions of Joshua B. Gillon
| Companies | Position | End |
|---|---|---|
What If Holdings LLC
 What If Holdings LLC MiscellaneousMiscellaneous What If Holdings LLC creates and operates consumer websites in various verticals. The websites helps to deliver interactive content that reaches targeted audiences. The company was founded by Joshua B. Gillon in 2012 and is headquartered in Fort Lee, NJ. | Chief Executive Officer | 31/12/2011 |
Traffix, Inc.
 Traffix, Inc. Advertising/Marketing ServicesCommercial Services The Group's principal activity is to provide consumer targeted direct marketing and customer acquisition services for businesses. It operates in one segment: Online Advertising and Media Services.Online marketing offers include search engine marketing, search engine optimization, email marketing, affiliate marketing, lead generation, creative support, and development and hosting solutions.The Group's clients include advertisers, direct marketers, agencies and wireless service providers. | General Counsel | 11/11/2008 |
CRIIMI MAE, Inc.
 CRIIMI MAE, Inc. Real Estate Investment TrustsFinance CRIIMI MAE, Inc. provides real estate investment services. Its services include operating real estate assets, making real estate investments, managing relationships with operating partners, and executing real estate capital market transactions. The company was founded in 1989 and is headquartered in Rockville, MD. | Director/Board Member | - |
Experiences
Positions held
Connections
1st degree connections
1st degree companies
Male
Female
Members of the board
Executives
Linked companies
| Private companies | 5 |
|---|---|
CRIIMI MAE, Inc.
CRIIMI MAE, Inc. Real Estate Investment TrustsFinance CRIIMI MAE, Inc. provides real estate investment services. Its services include operating real estate assets, making real estate investments, managing relationships with operating partners, and executing real estate capital market transactions. The company was founded in 1989 and is headquartered in Rockville, MD. | Finance |
Traffix, Inc.
Traffix, Inc. Advertising/Marketing ServicesCommercial Services The Group's principal activity is to provide consumer targeted direct marketing and customer acquisition services for businesses. It operates in one segment: Online Advertising and Media Services.Online marketing offers include search engine marketing, search engine optimization, email marketing, affiliate marketing, lead generation, creative support, and development and hosting solutions.The Group's clients include advertisers, direct marketers, agencies and wireless service providers. | Commercial Services |
The Advertising Council, Inc.
The Advertising Council, Inc. Miscellaneous Commercial ServicesCommercial Services The Advertising Council, Inc. promotes public service campaigns. It carries out pro bono ad campaigns on behalf of both government and private organizations. The company campaigns on children's issues, health, community, environment and family matters. The council relies on volunteer efforts from advertising firms. The Advertising Council was founded in 1942 and is headquartered in New York, NY. | Commercial Services |
What If Holdings LLC
What If Holdings LLC MiscellaneousMiscellaneous What If Holdings LLC creates and operates consumer websites in various verticals. The websites helps to deliver interactive content that reaches targeted audiences. The company was founded by Joshua B. Gillon in 2012 and is headquartered in Fort Lee, NJ. | Miscellaneous |
What If Media Group LLC
What If Media Group LLC Advertising/Marketing ServicesCommercial Services What If Media Group LLC is a performance-marketing company that was founded in 2012. The company is based in Fort Lee, NJ. The company enables leading brands to acquire new customers at scale by using data-driven engagement and re-engagement strategies across multiple proprietary marketing channels and sophisticated targeting technology. The company was formed through the merger of the media and ad-serving experts at What If Holdings and the messaging and data gurus at All-Inbox in 2019. Joshua B. Gillon and Seth Gottlieb founded the company in 2012, and Joshua B. Gillon has been the CEO since then. | Commercial Services |
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