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Jakob Nielsen active positions
Companies | Position | Start | End |
---|---|---|---|
Finecast Ltd.
![]() Finecast Ltd. BroadcastingConsumer Services Part of WPP Plc, Finecast Ltd. is a leader in addressable TV based in London, UK. Finecast conducted research with System1 to reveal the link between emotional response to ads and potential business effects. The British company was successful in boosting brand appeal among younger consumers for Lacoste by finding the trendsetting audience and delivering ads to them through advanced TV platforms. Chris Keenan, who has over 20 years of experience in digital media, leads the development of addressable TV advertising product solutions, partnerships with key broadcasters, data providers, and technology platforms, and the execution of the overarching market expansion strategy. Founded in 2017, the company specializes in creative messaging optimization within addressable media to help brands increase campaign effectiveness. | Director/Board Member | 23/08/2017 | - |
Career history of Jakob Nielsen
Statistics
International
United Kingdom | 2 |
Operational
Director/Board Member | 1 |
Sectoral
Consumer Services | 2 |
Positions held
Active
Inactive
Listed companies
Private companies
Linked companies
Private companies | 1 |
---|---|
Finecast Ltd.
![]() Finecast Ltd. BroadcastingConsumer Services Part of WPP Plc, Finecast Ltd. is a leader in addressable TV based in London, UK. Finecast conducted research with System1 to reveal the link between emotional response to ads and potential business effects. The British company was successful in boosting brand appeal among younger consumers for Lacoste by finding the trendsetting audience and delivering ads to them through advanced TV platforms. Chris Keenan, who has over 20 years of experience in digital media, leads the development of addressable TV advertising product solutions, partnerships with key broadcasters, data providers, and technology platforms, and the execution of the overarching market expansion strategy. Founded in 2017, the company specializes in creative messaging optimization within addressable media to help brands increase campaign effectiveness. | Consumer Services |
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