Harris A. Black

VNU NV provides publishing and information services. It is a market research company and measures retail sales of consumer-packaged goods, and study consumer attitudes and behavior and also measure audiences for television, motion pictures, radio, print, the Internet, and other major media. The company tracks the sale of CDs, videos, DVDs and books, and monitor where and how advertising money is spent. It delivers news and vital information through trade publications, trade shows and websites. VNU’s headquarters are located in Haarlem, The Netherlands.

Nielsen NV is a global performance management company. It provides clients with a comprehensive understanding of consumers and consumer behavior. It delivers critical media and marketing information, analytics and manufacturer and retailer expertise marketing consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related assets. The company operates its business through two reporting segments: What Consumers Buy and What Consumers Watch & listen. The What Consumers Buy segment provides retail transactional measurement data, consumer behavior information and analytics primarily to businesses in the consumer packaged goods industry. This segment is organized into two areas: Information, which provides retail scanner and consumer panel-based measurement, and Insights, which provides a broad range of analytics. Its Buy products and services enables clients to better manage their brands, uncover new sources of demand, launch and grow new products, analyze their sales, improve their marketing mix and establish more effective consumer relationships. The What Consumers Watch and listen segment provides viewership and listening data, and analytics primarily to the media and advertising industries for television, radio, online and mobile viewing, and listening platforms. This segment offers national and local television audience measurement services, including more than one screen, unduplicated reach, cause and effect analysis, and program viewing behavior testing; digital audience measurement services, such as digital media and market research, audience analytics, and social media measurement; mobile measurement services comprising measurement and consumer research for telecom and media companies in the mobile telecommunications industry; and advertiser solutions. It provides radio audience measurement services such as information on consumers lifestyles, shopping patterns, and use of media to radio, advertisers and advertising agencies, local cable television companies, national cable and broadcast television networks, and out-of-home media sales organizations. The company was formerly known as Nielsen Holdings NV. The company was founded by Arthur C. Nielsen, Sr. in 1923 and is headquartered in New York, NY.

Nielsen Consumer Insights, Inc. provides market research services. It conducts its market research and polling primarily through an Internet panel consisting of millions of people from around the world. The company was founded by Dr. Gordon S. Black in 1975 and is headquartered in New York, NY.

Nielsen Holdings Plc engages in the provision of global marketing data collection and analytics services. It operates through the Connect, Media, and Corporate business segments. The Connect segment consists principally of market research information and analytical services. The Media segment handles television, radio, online and mobile audience and advertising measurement, and corresponding analytics. The corporate segment includes unallocated items such as certain facilities and infrastructure costs as well as intersegment eliminations. The company was founded by Arthur C. Nielsen, Sr. in 1923 and is headquartered in New York, NY.