Eugene Willemsen

Corporate Officer/Principal at PEPSICO, INC.

Net worth: 12 M $ as of 30/05/2026

Consumer Non-Durables

Consumer Services

Commercial Services

Profile

Eugene Willemsen is currently CEO-International Franchise Beverages at PepsiCo, Inc. since 2024.
Former positions include Chief Executive Officer at PepsiCo South Africa (Pty) Ltd., Director at The Advertising Council, Inc., Director at Association of National Advertisers, Inc., President & General Manager at Pepsi Lipton International Ltd., and Senior Vice President-Commercial & Head-Marketing at PepsiCo Europe.
Education includes undergraduate studies at Nyenrode Business Universiteit, an MBA from INSEAD, and graduate studies at Vrije Universiteit Amsterdam.

Known holdings in public companies

Company	Date	Number of shares	Valuation	Valuation date
PEPSICO, INC. 0.01%	03/03/2026	83,749 ( 0.01% )	12 M $	30/05/2026

Eugene Willemsen active positions

Companies	Position	Start
PEPSICO, INC.	Corporate Officer/Principal	07/07/2015

All active positions of Eugene Willemsen

Former positions of Eugene Willemsen

Companies	Position	End
PepsiCo South Africa (Pty) Ltd. PepsiCo South Africa (Pty) Ltd. Food: Specialty/CandyConsumer Non-Durables Manufactures snacks food	Chief Executive Officer	-
The Advertising Council, Inc. The Advertising Council, Inc. Miscellaneous Commercial ServicesCommercial Services Promotes public service campaigns	Director/Board Member	-
Pepsi Lipton International Ltd. Pepsi Lipton International Ltd. Beverages: Non-AlcoholicConsumer Non-Durables Manufactures canned soft drinks	President	-
Association of National Advertisers, Inc. Association of National Advertisers, Inc. Advertising/Marketing ServicesCommercial Services Provides marketing and advertising services	Director/Board Member	-
PepsiCo Europe PepsiCo Europe Beverages: Non-AlcoholicConsumer Non-Durables Manufactures soft drinks.	Corporate Officer/Principal	-

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Training of Eugene Willemsen

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Linked companies

Private companies	9
PepsiCo, Inc. PepsiCo, Inc. Food: Specialty/CandyConsumer Non-Durables Makes, markets, distributes and sells beverages & convenient food products	Consumer Non-Durables
Nyenrode Business Universiteit Nyenrode Business Universiteit Other Consumer ServicesConsumer Services Functions as a College/University	Consumer Services
INSEAD INSEAD Other Consumer ServicesConsumer Services Functions as a College/University	Consumer Services
The Advertising Council, Inc. The Advertising Council, Inc. Miscellaneous Commercial ServicesCommercial Services Promotes public service campaigns	Commercial Services
Vrije Universiteit Amsterdam Vrije Universiteit Amsterdam Other Consumer ServicesConsumer Services Functions as a College/University	Consumer Services
Association of National Advertisers, Inc. Association of National Advertisers, Inc. Advertising/Marketing ServicesCommercial Services Provides marketing and advertising services	Commercial Services
Pepsi Lipton International Ltd. Pepsi Lipton International Ltd. Beverages: Non-AlcoholicConsumer Non-Durables Manufactures canned soft drinks	Consumer Non-Durables
PepsiCo South Africa (Pty) Ltd. PepsiCo South Africa (Pty) Ltd. Food: Specialty/CandyConsumer Non-Durables Manufactures snacks food	Consumer Non-Durables
PepsiCo Europe PepsiCo Europe Beverages: Non-AlcoholicConsumer Non-Durables Manufactures soft drinks.	Consumer Non-Durables