Dustin Robertson
Founder at Caddis Co.
Profile
Mr. Robertson is a Senior Advisor at Shackleton Equity Partners.
Dustin has a proven track record for building and transforming e-commerce businesses.
With more than two decades of experience in both B2C e-commerce as well as B2B SaaS, Dustin is an experienced executive focused on leveraging digital strategies, big data, and high-performing teams in order to create winning brands.
Professional highlights include building Backountry.com where he oversaw all aspects of digital marketing including its revenue growth and data-driven customer acquisition strategy.
Backcountry.com revenues grew to more than $500 million and it became one of a very few profitable e-commerce sporting goods retailers.
Thereafter, Dustin joined Vegas.com as its Chief Marketing Officer where he overhauled and re-positioned the business for a successful exit.
His strategy included developing the processes and tools using data to run digital marketing as a cycle of testing, optimization, and refinement—resulting in a 20% increase in year-over-year traffic, the highest growth rate since 2006.
Dustin later joined Drip where he pioneered and developed its SaaS e-commerce CRM (ECRM) software.
Perhaps most rewarding, during the past twenty years, Dustin has served on various boards of e-commerce retailers and software businesses where he’s helped founders to achieve their vision, build better products, and more effectively lead management teams.
Mr. Robertson received a Bachelor of Science degree in Marketing from the University of Utah.
Dustin is an avid skier and mountain biker.
Dustin Robertson active positions
| Companies | Position | Start |
|---|---|---|
Shackleton Equity Partners LLC
 Shackleton Equity Partners LLC Investment ManagersFinance Shackleton Equity Partners LLC (Shackleton Equity) is a private equity firm founded in 2009. The firm is headquartered in El Segundo, California. | Consultant / Advisor | - |
Caddis Co.
 Caddis Co. Internet RetailRetail Trade Caddis Co. is a real estate development, management, and investment firm that operates exclusively within the healthcare sector. The company is based in Salt Lake City, UT and is comprised of a team of experienced real estate professionals across various disciplines, making Caddis a complete, vertically integrated real estate platform. In-house capabilities include development, acquisitions, construction management, leasing, property management, financing, and accounting. | Founder | 31/12/2013 |
Former positions of Dustin Robertson
| Companies | Position | End |
|---|---|---|
Grow, Inc. (Utah)
 Grow, Inc. (Utah) Information Technology ServicesTechnology Services Grow, Inc. engages in the design and development of intelligence cloud-based software service. It features instant integration, faster implementation, fully customizable analytics, unlimited users, simple data manipulation, historical snapshots, unlimited real time updates, and automated email reports. The company was founded by Robert Nelson and Ryan Nelson in 2014 and is headquartered in Orem, UT. | President | 30/11/2019 |
Drip Global, Inc.
 Drip Global, Inc. Packaged SoftwareTechnology Services Drip Global, Inc. is an e-commerce customer relationship management platform. The company was founded by Rob Walling and Clay Collins and is headquartered in Minneapolis, MN. | Corporate Officer/Principal | 31/03/2019 |
iboats, Inc.
 iboats, Inc. Wholesale DistributorsDistribution Services iboats, Inc. provides online boating community services. The company provides its services to the recreational boaters and marine businesses. It was founded in September 1998 by Bruno Vassel III and IV and is headquartered in Draper, UT. | Consultant / Advisor | 28/02/2019 |
New Age Automotive Concepts LLC
 New Age Automotive Concepts LLC Specialty StoresRetail Trade New Age Automotive Concepts LLC operates automotive dealerships and consumers online. The company is headquartered in Lancaster, CA. | Consultant / Advisor | 31/08/2018 |
Catalate Commerce, Inc.
 Catalate Commerce, Inc. Internet Software/ServicesTechnology Services Catalate Commerce, Inc. sells lift tickets online for ski resorts. Its platform helps ski resorts generate incremental sales through yield management, segmentation, centralized distribution and gives alpine resorts the ability to sell advance-purchase, date-specific tickets, rentals, lessons and more, while still maintaining complete control over both the price and the quantity of items available for any given day. The company was founded by Ron Schneidermann and Evan V. Reece in 2005 and is headquartered in San Francisco, CA. | Consultant / Advisor | 31/07/2018 |
Training of Dustin Robertson
| University of Utah | Undergraduate Degree |
Experiences
Positions held
Connections
1st degree connections
1st degree companies
Male
Female
Members of the board
Executives
Linked companies
| Private companies | 12 |
|---|---|
Valassis Communications, Inc.
 Valassis Communications, Inc. Advertising/Marketing ServicesCommercial Services Valassis Communications, Inc. provides media and marketing services. It offers direct mail, newspaper advertising, coupon clearing, consulting and analytic services. The company was founded by George F. Valassis in 1970 and is headquartered in Livonia, MI. | Commercial Services |
Backcountry.com LLC
 Backcountry.com LLC Apparel/Footwear RetailRetail Trade Backcountry.com LLC provides online retail services. It provides products for activities such as skiing, backpacking, camping, snowboarding, rock climbing, kayaking and mountaineering through its website. The firm also retails outdoors and winter sports gear, selling through sites that include Backcountry.com, Backcountryoutlet.com, Tramdock.com, and Dogfunk.com. The company was founded by James Holland & John Bresee in October 1996 and is headquartered in Park City, UT. | Retail Trade |
Catalate Commerce, Inc.
Catalate Commerce, Inc. Internet Software/ServicesTechnology Services Catalate Commerce, Inc. sells lift tickets online for ski resorts. Its platform helps ski resorts generate incremental sales through yield management, segmentation, centralized distribution and gives alpine resorts the ability to sell advance-purchase, date-specific tickets, rentals, lessons and more, while still maintaining complete control over both the price and the quantity of items available for any given day. The company was founded by Ron Schneidermann and Evan V. Reece in 2005 and is headquartered in San Francisco, CA. | Technology Services |
Grow, Inc. (Utah)
Grow, Inc. (Utah) Information Technology ServicesTechnology Services Grow, Inc. engages in the design and development of intelligence cloud-based software service. It features instant integration, faster implementation, fully customizable analytics, unlimited users, simple data manipulation, historical snapshots, unlimited real time updates, and automated email reports. The company was founded by Robert Nelson and Ryan Nelson in 2014 and is headquartered in Orem, UT. | Technology Services |
iboats, Inc.
iboats, Inc. Wholesale DistributorsDistribution Services iboats, Inc. provides online boating community services. The company provides its services to the recreational boaters and marine businesses. It was founded in September 1998 by Bruno Vassel III and IV and is headquartered in Draper, UT. | Distribution Services |
Vegas.com LLC
 Vegas.com LLC Internet Software/ServicesTechnology Services VEGAS.com LLC engages in the provision of online information services and operates a city destination travel website. It helps in planning and reserving at spas, restaurants, entertainment and strip clubs, casinos, attractions nightclubs, and events. The company was founded in 1998 and is headquartered in Las Vegas, NV. | Technology Services |
Shackleton Equity Partners LLC
Shackleton Equity Partners LLC Investment ManagersFinance Shackleton Equity Partners LLC (Shackleton Equity) is a private equity firm founded in 2009. The firm is headquartered in El Segundo, California. | Finance |
9208-0621 Québec, Inc.
 9208-0621 Québec, Inc. Wholesale DistributorsDistribution Services 9208-0621 Québec, Inc. engages in the provision of apparels and footwear. The company is headquartered in Montreal, Canada. | Distribution Services |
New Age Automotive Concepts LLC
New Age Automotive Concepts LLC Specialty StoresRetail Trade New Age Automotive Concepts LLC operates automotive dealerships and consumers online. The company is headquartered in Lancaster, CA. | Retail Trade |
Armada Skis, Inc.
 Armada Skis, Inc. Recreational ProductsConsumer Durables Part of Amer Sports Oy, Armada Skis, Inc. was founded in 2002. The private company is based in Costa Mesa, CA. Armada Skis specializes in skiing equipment and apparel. Armada Skis was acquired by Amer Sports Oy on March 29, 2017 for $4.10 million. | Consumer Durables |
Caddis Co.
Caddis Co. Internet RetailRetail Trade Caddis Co. is a real estate development, management, and investment firm that operates exclusively within the healthcare sector. The company is based in Salt Lake City, UT and is comprised of a team of experienced real estate professionals across various disciplines, making Caddis a complete, vertically integrated real estate platform. In-house capabilities include development, acquisitions, construction management, leasing, property management, financing, and accounting. | Retail Trade |
Drip Global, Inc.
Drip Global, Inc. Packaged SoftwareTechnology Services Drip Global, Inc. is an e-commerce customer relationship management platform. The company was founded by Rob Walling and Clay Collins and is headquartered in Minneapolis, MN. | Technology Services |
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