Bradford Brown
Founder at Applied Equity Partners
Profile
Brad Brown is the managing director of Applied Equity.
He is an executive advisor and coach, with deep professional expertise in B2B Services, Tech-Enabled Services, and Software.
He looks at dozens of companies in these spaces each month through his search fund, venture, and angel activities.
He spends time with searchers and CEOs to develop strategies regarding services and software trends, competitors, pricing multiples, funding, channel partnerships, and products.
He has developed the firm's theses, frameworks, and metrics on software and tech.
Applied Equity was one of the first search fund investors to commit to the tech space, serve on software company boards, and support new CEOs.
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Mr. Brown is also a Senior Partner Emeritus of McKinsey & Company, where he was a senior leader of the Technology practice, and the global leader of the Big Data practice.
For thirty years, he worked with senior executives to implement strategies around technology, SaaS, cloud, and AI.
He also worked in Fintech and InsurTech.
For seven years, he led the Global Insurance Technology practice, and is well known across the industry.
He is on the board of several search fund acquisitions including Blue Sky Network, ISI, Attainia, CarData, and Bridge Software.
In addition, he is an advisor to many search fund CEOs as well as several Saas startups.
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Mr. Brown is a graduate of Dartmouth College.
He also received a Masters in Computer Science from UPenn, and an MBA from the Wharton School
Bradford Brown active positions
| Companies | Position | Start |
|---|---|---|
Attainia, Inc.
 Attainia, Inc. Packaged SoftwareTechnology Services Attainia, Inc. provides cloud based software benefits to healthcare capital equipment providers, facilitators, suppliers, and service firms. It supplies the industry's broadest array of capital equipment management systems, including budget, plan, predict and watch. The firm’s applications enable hospitals, health systems, healthcare equipment planners, architects and integrated delivery networks to manage capital equipment in healthcare projects and budgets. The company was founded by Wayne Daniel McVicker and Jeffrey H. Kleck in April 2001 and is headquartered in Scottsdale, AZ. | Director/Board Member | - |
Applied Equity Partners
 Applied Equity Partners Investment ManagersFinance Applied Equity Partners (Applied Equity Partners) is a venture capital firm founded in 2016 by Bradford T. Brown. The firm is headquartered in Boston, Massachusetts. | Founder | 31/12/2015 |
Liine LLC
 Liine LLC Packaged SoftwareTechnology Services Liine LLC provides computer software solutions. It offers voice analytics, performance management and call analytics. The company was founded by Andrew Johnson, Bradley R. Blaser, Charles Baxter Winn IV and Eric Blaser and is headquartered in Raleigh, NC. | Director/Board Member | - |
Unqork, Inc.
 Unqork, Inc. Packaged SoftwareTechnology Services Unqork, Inc. develops software application solutions. It serves the insurance, financial services, government, and education sectors. The company was founded by Gary Hoberman in 2017 and is headquartered in New York, NY. | Consultant / Advisor | 31/05/2017 |
Blue Sky Network, LLC
 Blue Sky Network, LLC Major TelecommunicationsCommunications Blue Sky Network LLC provides fleet management, tracking, and operational analytics solutions. It serves private, commercial, and government customers worldwide. The firm deploys satellite-based communication solutions that help aviation, marine, and land/mobile customers track and manage assets in real-time. The company was founded by Jon S. Gilbert in 2001 and is headquartered in San Diego, CA. | Director/Board Member | - |
Car Data SA
 Car Data SA Personnel ServicesCommercial Services Car Data SA provides online marketing and advertising services across different business segments. It offers database rental, concession trials, automobile services, open houses, and a collection of qualified profiles. The company was founded in 2008 and is headquartered in Le Chesnay, France. | Director/Board Member | - |
Bridge Software LLC
 Bridge Software LLC Packaged SoftwareTechnology Services Bridge Software LLC develops software solutions for home renovation. | Director/Board Member | - |
Former positions of Bradford Brown
| Companies | Position | End |
|---|---|---|
Arthur D. Little, Inc.
 Arthur D. Little, Inc. Miscellaneous Commercial ServicesCommercial Services Arthur D. Little, Inc. engages in the provision of management consulting services. It specializes in strategy and organization, operations management, technology and innovation management, corporate finance, and global carbon advisory serving corporations and organizations worldwide. The firm serves the automotive, healthcare, information, chemicals, consumer goods, retail, manufacturing, and transportation industries. The company was founded by Arthur Dehon Little and Roger Griffin in October 1886 and is headquartered in Boston, MA. | Corporate Officer/Principal | - |
McKinsey & Co., Inc.
 McKinsey & Co., Inc. Miscellaneous Commercial ServicesCommercial Services McKinsey & Co., Inc. provides management consulting services. It specializes in design, marketing and sales, analytics, operations, transformation and restructuring, risk, strategy and corporate finance, and sustainability and resource productivity. The company was founded by James O. McKinsey in 1926 and is headquartered in New York, NY. | Corporate Officer/Principal | - |
| ░░░ ░░░░░░ ░░░░░░░░ ░░░ | ░░░░░░░░░ ░░░░░░░░░░░░░░░░░ | - |
Training of Bradford Brown
| Dartmouth College | Undergraduate Degree |
| The Wharton School of the University of Pennsylvania | Graduate Degree |
Experiences
Positions held
Connections
1st degree connections
1st degree companies
Male
Female
Members of the board
Executives
Linked companies
| Private companies | 10 |
|---|---|
Mt. Auburn Partners LLC
 Mt. Auburn Partners LLC Investment ManagersFinance Founded in 2004 by Malte Bernholz and Joel Milne, Mt. Auburn Partners LLC is a private equity firm located in Charlotte, North Carolina. | Finance |
Attainia, Inc.
Attainia, Inc. Packaged SoftwareTechnology Services Attainia, Inc. provides cloud based software benefits to healthcare capital equipment providers, facilitators, suppliers, and service firms. It supplies the industry's broadest array of capital equipment management systems, including budget, plan, predict and watch. The firm’s applications enable hospitals, health systems, healthcare equipment planners, architects and integrated delivery networks to manage capital equipment in healthcare projects and budgets. The company was founded by Wayne Daniel McVicker and Jeffrey H. Kleck in April 2001 and is headquartered in Scottsdale, AZ. | Technology Services |
McKinsey & Co., Inc.
McKinsey & Co., Inc. Miscellaneous Commercial ServicesCommercial Services McKinsey & Co., Inc. provides management consulting services. It specializes in design, marketing and sales, analytics, operations, transformation and restructuring, risk, strategy and corporate finance, and sustainability and resource productivity. The company was founded by James O. McKinsey in 1926 and is headquartered in New York, NY. | Commercial Services |
Arthur D. Little, Inc.
Arthur D. Little, Inc. Miscellaneous Commercial ServicesCommercial Services Arthur D. Little, Inc. engages in the provision of management consulting services. It specializes in strategy and organization, operations management, technology and innovation management, corporate finance, and global carbon advisory serving corporations and organizations worldwide. The firm serves the automotive, healthcare, information, chemicals, consumer goods, retail, manufacturing, and transportation industries. The company was founded by Arthur Dehon Little and Roger Griffin in October 1886 and is headquartered in Boston, MA. | Commercial Services |
Blue Sky Network, LLC
Blue Sky Network, LLC Major TelecommunicationsCommunications Blue Sky Network LLC provides fleet management, tracking, and operational analytics solutions. It serves private, commercial, and government customers worldwide. The firm deploys satellite-based communication solutions that help aviation, marine, and land/mobile customers track and manage assets in real-time. The company was founded by Jon S. Gilbert in 2001 and is headquartered in San Diego, CA. | Communications |
Car Data SA
Car Data SA Personnel ServicesCommercial Services Car Data SA provides online marketing and advertising services across different business segments. It offers database rental, concession trials, automobile services, open houses, and a collection of qualified profiles. The company was founded in 2008 and is headquartered in Le Chesnay, France. | Commercial Services |
Unqork, Inc.
Unqork, Inc. Packaged SoftwareTechnology Services Unqork, Inc. develops software application solutions. It serves the insurance, financial services, government, and education sectors. The company was founded by Gary Hoberman in 2017 and is headquartered in New York, NY. | Technology Services |
Applied Equity Partners
Applied Equity Partners Investment ManagersFinance Applied Equity Partners (Applied Equity Partners) is a venture capital firm founded in 2016 by Bradford T. Brown. The firm is headquartered in Boston, Massachusetts. | Finance |
Bridge Software LLC
Bridge Software LLC Packaged SoftwareTechnology Services Bridge Software LLC develops software solutions for home renovation. | Technology Services |
Liine LLC
Liine LLC Packaged SoftwareTechnology Services Liine LLC provides computer software solutions. It offers voice analytics, performance management and call analytics. The company was founded by Andrew Johnson, Bradley R. Blaser, Charles Baxter Winn IV and Eric Blaser and is headquartered in Raleigh, NC. | Technology Services |
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