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Bentsur Joseph
Chief Executive Officer at
SHELFIE-TECH LTD.
Net worth: 28 M $ as of 29/06/2026
Profile
Bentsur Joseph is the founder of A2Z Advanced Solutions Ltd., founded in 1998, serving as President, Chief Executive Officer & Director.
Mr. Joseph was the founder of A2Z Cust2Mate Solutions Corp., founded in 2018, and held the title of Chairman from 2024 to 2025.
Mr. Joseph is the founder of Shelfie-Tech Ltd., founded in 2021, holding the titles of Chairman & Chief Executive Officer.
Currently, Mr. Joseph is Chairman & Chief Executive Officer at Shelfie-Tech Ltd. Former jobs include Chief Executive Officer & Director at Cust2Mate Ltd., Chief Executive Officer at Dig Ltd. from 2001 to 2003, Chairman at Elad Hotels Ltd. from 1999 to 2001, Director at Marlaz Financial Group Ltd., and Manager-Research & Development, Operations at Comfy Interactive Movies Ltd.
Known holdings in public companies
| Company | Date | Number of shares | Valuation | Valuation date |
|---|---|---|---|---|
SHELFIE-TECH LTD. 51.27% | 06/01/2026 | 11,710,221 ( 51.27% ) | 14 M $ | 29/11/2025 |
| 30/03/2026 | 2,403,818 ( 5.33% ) | 14 M $ | 29/06/2026 |
Bentsur Joseph active positions
| Companies | Position | Start |
|---|---|---|
| SHELFIE-TECH LTD. | Chief Executive Officer | 17/11/2021 |
A2Z Advanced Solutions Ltd.
 A2Z Advanced Solutions Ltd. Packaged SoftwareTechnology Services Provides automation and electronics technology for the defense and security forces | Founder | 31/12/1997 |
Former positions of Bentsur Joseph
| Companies | Position | End |
|---|---|---|
| A2Z CUST2MATE SOLUTIONS CORP. | Chief Executive Officer | 17/04/2024 |
Dig Ltd.
 Dig Ltd. Wholesale DistributorsDistribution Services Wholesales machinery and equipment & provides building and industrial cleaning services | Chief Executive Officer | 31/12/2002 |
Elad Hotels Ltd.
 Elad Hotels Ltd. Hotels/Resorts/Cruise linesConsumer Services Operates as a hotel | Chairman | 31/12/2000 |
Comfy Interactive Movies Ltd. | Chief Operating Officer | - |
Marlaz Financial Group Ltd.
 Marlaz Financial Group Ltd. Real Estate DevelopmentFinance Develops and invests in real estate, construction, high technologies, and communication companies | Director/Board Member | - |
Experiences
Positions held
Active
Inactive
Listed companies
Private companies
Connections
1
1st degree connections
8
1st degree companies
Male
Female
Members of the board
Executives
Linked companies
| Private companies | 8 |
|---|---|
Marlaz Financial Group Ltd.
Marlaz Financial Group Ltd. Real Estate DevelopmentFinance Develops and invests in real estate, construction, high technologies, and communication companies | Finance |
Comfy Interactive Movies Ltd. | |
Elad Hotels Ltd.
Elad Hotels Ltd. Hotels/Resorts/Cruise linesConsumer Services Operates as a hotel | Consumer Services |
A2Z Advanced Solutions Ltd.
A2Z Advanced Solutions Ltd. Packaged SoftwareTechnology Services Provides automation and electronics technology for the defense and security forces | Technology Services |
A2Z Smart Technologies Corp.
 A2Z Smart Technologies Corp. Financial ConglomeratesFinance Provides automation and electronics technology for the defense and security forces | Finance |
Cust2Mate Ltd.
 Cust2Mate Ltd. Packaged SoftwareTechnology Services Operates as an technology company that provides retail automation solutions | Technology Services |
Dig Ltd.
Dig Ltd. Wholesale DistributorsDistribution Services Wholesales machinery and equipment & provides building and industrial cleaning services | Distribution Services |
Shelfie Tech Ltd.
 Shelfie Tech Ltd. Packaged SoftwareTechnology Services Develops AI powered shelf inventory analytics robotic platform | Technology Services |
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