Zinzino AB (Publ) announced that it will launch its operations in Serbia on June 11, 2024. The Balkan region and Southeastern Europe represent a strategic next step in the company's plan to expand its customer base in the international market. The launch will enable Zinzino's Independent Partners to continue building locally and growing globally.

Serbia's strategic location in Southeastern Europe makes it an important hub for banking, trade, and transportation in the region. The launch is expected to stimulate sales growth in Serbia as well as in the surrounding countries in the Balkan region through synergies within the distributor organization. Market analysis shows that direct selling is popular among Serbian consumers and a natural way of selling for entrepreneurs seeking extra income.

Digital commerce is growing rapidly, and more than two-thirds of the Serbian population use social media daily. Social selling combined with Zinzino's digital toolbox creates favorable conditions for their distributors to reach new customers in Serbia.