Sony Corporation (TSE:6758) is in talks to buy a stake in India Zee Entertainment Enterprises Limited (NSEI:ZEEL) CNBC-TV18 reported citing sources. Sony is in discussions with Essel Group and can potentially acquire a controlling stake, according to the sources familiar with the matter. Comcast Tencent and Alibaba are also interested parties.

Amazon could also join the bidding race, particularly for Zee, they added.