Youngevity(R) International, Inc. announced the opening of its operations in Colombia. Youngevity has identified Colombia as one of the primary direct selling markets in Latin America. Youngevity announced that this expansion effort will be spearheaded by Country Manager, Angela Sierra, under the supervision of Susana Azócar, Director of Sales and Operations for Latin America.

Ms. Sierra as over 20 years of experience in international commerce and business management in Columbia, including project and operations management for industrial sectors such as energy, hydrocarbons, construction, network marketing, and direct sales. She also has vast experience in local and international logistic management, and serves as a public and commercial liaison, with a primary focus on continuous improvement of processes, customer service, and innovation.