YETI Holdings, Inc. announced the appointment of Melisa Goldie to the newly created role of Chief Marketing Officer, effective immediately. Ms. Goldie will report to Matt Reintjes, President and Chief Executive Officer of YETI. Leveraging her extensive brand strategy and marketing experience, Ms. Goldie will be responsible for crafting, articulating and driving the global brand marketing and creative vision for YETI including its direct to consumer business. She will bring together YETI’s brand, creative, digital, e-commerce and customer experience teams, in order to further position the business for continued long-term growth. Most recently, Ms. Goldie served as a strategic brand marketing consultant utilizing her broad and comprehensive experience in growing successful brands. She previously served as the Global Chief Marketing Officer of Calvin Klein, Inc.