Yamada Denki Co. announced that Chairman Noboru Yamada will be reinstalled as president on June 27 after a five-year absence, part of an unusual move in which all of the company's executive board members were demoted by one rank. The move is a response to the company's lackluster performance in fiscal 2012, which marked the first time Yamada Denki saw two consecutive years with a downturn in both sales and profit since going public. President Tadao Ichimiya will be demoted to vice president with representative rights. Yamada will retain the title of chief executive officer, and Ichimiya that of chief operating officer.

The company announced on April 22 that it expected a consolidated net profit of JPY 22 billion for fiscal 2012, a 62% drop on the year and below its guidance.