XLMedia | AGM 2024

XLMEDIA ANNUAL GENERAL MEETING 2024

28 JUNE 2024

XLMedia | AGM 2024

2

INTRODUCTION

Delivering XLMedia's stated strategy and shareholder value

MARCUS RICH,

NON-EXECUTIVE CHAIR

DAVID KING,

CHIEF EXECUTIVE OFFICER

IN ATTENDANCE

PETER MCCALL,

COMPANY SECRETARY

JULIE MARKEY,

NON-EXECUTIVE DIRECTOR

XLMedia | AGM 2024

3

KEY FINANCIAL SUMMARY

FY 2023

CONTINUING

CONTINUING

TOTAL REAL

OPERATIONS1 REVENUE

ADJUSTED EBITDA

MONEY PLAYERS

$50.3m

$12.1m

c.160K

2022: $70.9m, (29)% YOY

2022: $18.9m, (36)% YOY

2022: 180K, (11)% YOY

1. Continuing operations is defined as total Group financial performance excluding discontinued operations. For FY 2023, the Group classified Personal Finance and Blueclaw as discontinued operations. Revenue as at 31 December 2023.

XLMedia | AGM 2024

GROUP 2023 FULL YEAR RESULTS

4

FY 2023 CONTINUING BUSINESS REVENUE SPLITS

27%

54%

45%

27%

39%

42%

19%

55%

73%

61%

52%

NA SPORTS

NORTH AMERICA

SPORTS

O&O

CPA

EU SPORTS

EUROPE

GAMING

MPB

REVENUE SHARE

GAMING1

OTHER2

1. Gaming includes EU and NA with a

O&O (Owned and Operated Portfolio)

2. Other defined as Fixed Deals,

majority of revenue driven by EU.

MPB (Media Partnership Business)

Sponsorship, Display Advertising

XLMedia |

REVENUE TYPE & ADJUSTED EBITDA SPLITS

5

AGM 2024

GROUP REVENUE SPLIT BY TYPE (%)

In 2023, CPA accounted for 93% of North American revenue.

ESTIMATED ADJUSTED EBITDA ALLOCATION

REVENUE ($m)

ADJUSTED EBITDA ($m)

North America

27.5

5.5

Europe

22.8

6.6

Total

50.3

12.1

  • The Group runs its operations on an integrated basis, sharing cost and resource where possible
  • The Adjusted EBITDA estimates are after the allocation of all shared group costs, including plc costs
  • Europe includes sub-affiliate partner revenues and costs

Other defined as Fixed Deals, Sponsorship Deals, Display Advertising

XLMedia | PrivilegedAGM 2024& Confidential

6

ADJUSTED EBITDA

Following a net impairment of $44.6m on acquired assets, the Group recognised an operating loss from continuing operations of $44.9m (2022: $6.2m profit) and Adjusted EBITDA from continuing operations of $12.1m (2022: $18.9m)

2023 ($m)

2022($m)

Change 2023 vs 2022 (%)

Operating (loss) / profit from continuing operations

(44.9)

6.2

-

Depreciation and Amortisation

6.5

7.3

(11)%

Net non-cash impairment charge

44.6

-

100%

Share-based payments

0.2

0.9

(78)%

Reorganisation costs

2.6

4.5

(42)%

Exceptional minimum guarantee costs

3.1

-

100%

Adjusted EBITDA from continuing operations ($'m)

12.1

18.9

(36)%

Adjusted EBITDA margin from continuing operations

24%

27%

(3) % pts

XLMedia | AGM 2024POST BALANCE SHEET EVENT

7

TRANSACTION UPDATE

On 21 March 2024, XLMedia announced that it had entered into a binding agreement for the sale of its

Europe and Canada sports betting and gaming assets to Gambling.com Group Limited for a total consideration of up to $42.5 million including a fixed sum of $37.5 million plus a potential earnout of up to $5.0 million.

The transaction was completed on 1 April 2024 and the receipt of the initial cash installment of $20.0 million on 2 April 2024.

BUSINESS UPDATE

The Group will support the migration of the assets for a period of six months while rightsizing the remaining Business commensurate with its North America presence.

The Group continues to focus on North America including expanding its footprint, deepening audience relationships and diversifying revenue streams with the goal of developing more predictable income. Additionally, the Business will seek to build its Gaming vertical in select markets.

XLMedia | AGM 2024

8

2024: MAXIMISE VALUE OF US BUSINESS

Currently no confirmed US

state launches

Rightsize cost base

commensurate with US-led

organisation

Managing the impact of

Europe asset sale on working

capital

Deepen Media Partner

relationships and expand

footprint

Growing North America

gaming and optimise trading in

existing states

Clear historic liabilities and return cash to shareholders

XLMedia | AGM 2024

OUTLOOK9

Q1 2024 saw a solid start to the year in Europe and North America

North Carolina launched online sports betting in mid-March post NFL season, delivering a strong performance with c.15,000 RMPs in the month

Retain focus on revenue diversification and continue to optimise existing legalised sports betting and online casino states while monetising audience scale through daily fantasy sports advertising and sponsorship

Growing the Media Partner Business remains a key element of the strategy. We are working with all partners to optimise performance, the majority having been unaffected by the recent Google update

2024 will be a year of considerable change as we transfer our O&O Europe assets while consolidating our O&O position in North America and prepare for 2025 and beyond

Following the sale of the Europe and Canada Assets, Adjusted EBITDA for continuing operations is estimated to be around $5.0m for full year 2024

XLMedia | AGM 2024

Q&A

MARCUS RICH,

NON-EXECUTIVE CHAIR

IN ATTENDANCE

10

DAVID KING,

CHIEF EXECUTIVE OFFICER

PETER MCCALL,

COMPANY SECRETARY

JULIE MARKEY,

NON-EXECUTIVE DIRECTOR

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XLMedia plc published this content on 28 June 2024 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 28 June 2024 15:40:56 UTC.