Xebra Brands Ltd. announced as part of the implementation of the Business Transformation Plan, the company has been appointed Rodrigo Gallardo as Interim - Chief Executive Officer. Rodrigo was one of the original founders of Xebra, in 2018 and has held numerous roles within the organization since that time. His experience as a lawyer in Mexico has focused the previous six years on the legal advancement of cannabis and CBD products in Mexico.

Mr. Gallardo has been responsible for coordinating all the legal efforts that led Xebra to get the first legal cannabis authorization ever in Mexican history. Mr. Gallardo is an international business executive with three decades of experience in marketing and business development. A lawyer by training from the Universidad Iberoamericana UIA, certified in Business Administration from the same University and holding a certification in Top Executive Management by the IPADE (Mexican Harvard Business School).

Additionally, a Co-founder of a boutique family law-firm. Mr. Gallardo has held executive roles in a number of entrepreneurial ventures, gaining extensive experience in the food, entertainment, construction and real estate industries. He is the Co-founder of Elements Bioscience and Sativa Group Biosciences, pioneering entities in the Mexican cannabis industry.

In 2018, both companies played a pivotal role as founders during the incorporation of Xebra Brands Ltd. Jay Garnett stepped down as Chief Executive Officer.