World Wrestling Entertainment, Inc. : WWE® Unveils New Russian Language Website

WWE (NYSE:WWE) today announced the launch of its new Russian language website (www.ru.wwe.com). The site, which was developed by Russian-based Tvigle Media, will replicate content from the global WWE website (wwe.com) and also include localised content created specifically for Russian fans.

"WWE continues to expand its digital business globally and views Russia as a key strategic territory for organic growth," stated Dominic Hayes, Senior Vice President & Managing Director, WWE International. "Tvigle.ru is a major internet portal whose strong presence online in Russia makes them a great partner for this digital expansion. The site will provide fans with a range of dynamic content including editorial features and video, as well as social networking capabilities."

"This new exclusive partnership with WWE is a fantastic opportunity for Tvigle Media to bring online content from one of the world's most popular sports entertainment brands into the Russian digital space," stated Egor Yakovlev, CEO of Tvigle Media.

Following the premiere of WWE Raw on 2x2 in February 2011, the launch of a Russian language website further enhances WWE's presence in this market. Tvigle's existing media partners include Fox International, Disney CIS and Cyber Group Animation, as well as such global consumer brands as Procter&Gamble, Mars and Unilever.

About WWE

WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 500 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, London, Mumbai, Shanghai, Singapore, Istanbul and Tokyo.

Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.

About Tvigle

Tvigle Media, founded in 2007, was a pioneer of the legal Internet video content market in Russia. Inspired by the drive of new technologies, the way the Internet and the emergence of social media transform the way people live and rest, the founders of the company took a course on development of a legal entertainment on-line platform in Russia. Today Tvigle Media is a market leader in terms of unique monthly audience with approximately 11 million viewers as of August 2011, according to TNS Web Index. Tvigle key factors of success are right entertainment content selected to attract premium audience, well-developed video-partners network, transparent business model, and technical excellence. Company also produces short videos for the Internet and New Media. Tvigle is presented in major innovative platforms (iPad, iPhone, BBK, and etc.) and constantly expands its presence in order to stay integrated into consumer's daily habits.

Trademarks: All WWE programming, talent names, images, likenesses, slogans, wrestling moves, trademarks, logos and copyrights are the exclusive property of WWE and its subsidiaries. All other trademarks, logos and copyrights are the property of their respective owners.

Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include, without limitation, risks relating to maintaining and renewing key agreements, including television distribution agreements; the need for continually developing creative and entertaining programming; the continued importance of key performers and the services of Vincent McMahon; the conditions of the markets in which we compete and acceptance of the Company's brands, media and merchandise within those markets; our exposure to bad debt risk; uncertainties relating to regulatory and litigation matters; risks resulting from the highly competitive nature of our markets; uncertainties associated with international markets; the importance of protecting our intellectual property and complying with the intellectual property rights of others; risks associated with producing and travelling to and from our large live events, both domestically and internationally; the risk of accidents or injuries during our physically demanding events; risks relating to our film business and any new business initiative which we may undertake; risks relating to the large number of shares of common stock controlled by members of the McMahon family and the possibility of the sale of their stock by the McMahons or the perception of the possibility of such sales; the relatively small public float of our stock; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition, our dividend is dependent on a number of factors, including, among other things, our liquidity and historical and projected cash flow, strategic plan (including alternative uses of capital), our financial results and condition, contractual and legal restrictions on the payment of dividends, general economic and competitive conditions and such other factors as our Board of Directors may consider relevant.

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