WildBrain Ltd. announce a number of key management appointments. Michael Riley has been appointed Chief Brands Officer (CBO); Deirdre Brennan has been named Executive Vice President, Content Partnerships; Jianbo Wei has been appointed Managing Director, China; Daisy Wall has joined as Vice President, Short Form Content; and Liz Thompson has been promoted to Vice President, Marketing and Communications. As Chief Brands Officer (CBO), veteran brand, content and marketing executive Michael Riley will draw on over 25 years of experience in company building, brand and IP development and global marketing to identify and develop key franchise opportunities for WildBrain's portfolio of renowned kids and family brands, such as Strawberry Shortcake, Teletubbies, Rev & Roll and Inspector Gadget, and he will identify new franchise opportunities within the WildBrain ecosystem. Based in New York, Riley reports to WildBrain CEO, Eric Ellenbogen. Riley has previously worked for some of the biggest firms in entertainment, consumer products and media, focusing on top children's IP, including Strawberry Shortcake, Polly Pocket, Power Rangers, Ben 10, and My Little Pony. As VP of Franchise Development and Content Strategy & Distribution at Mattel, he was charged with starting a division which identified, launched and expanded Mattel's billion-dollar franchises. Before working for Hasbro, Riley was Vice President of Strategic Marketing at Bandai America, where he headed up a marketing group to identify, build, launch and market kids' brands. Riley has also worked for Sony's Consumer Products Division as Vice President, Strategic Marketing, Film and Television, where he was a key member of a cross-functional task force charged with eliminating silos, promoting communication and spearheading and identifying key opportunities for growth. Deirdre Brennan brings more than 20 years of leadership experience in children's entertainment and media. Since July 2019, she has been advising WildBrain's senior management team on content and distribution strategy, priorities and processes. As Managing Director, China, Jianbo Wei will be responsible for building an expanded business strategy to exploit the considerable opportunity in China for WildBrain's content and consumer products licensing. Bringing over a decade of experience, Wei has previously managed business and growth strategies in China for many of the world's leading entertainment multinationals.
WildBrain Ltd. is a Canada-based kidsâ content and brands company. The Company develops, produces, and distributes films and television programs for domestic and international markets; licenses its brands in the domestic and international markets; broadcasts films and television programs in the domestic market; sells advertising on various ad-supported video-on-demand platforms; and manages copyrights, licensing, and brands for third parties. It operates a range of business lines, including production studio services, content distribution, consumer products licensing, and representation and television broadcasting. The Companyâs television programs are comprised of approximately four kids and family networks such as Family Channel, Family Jr., WildBrainTV and Telemagino, American Ninja Warrior Junior, Ruby and the Well, Madagascar: A Little Wild, Lucas the Spider, Caillou, and Strawberry Shortcake: Berry in the Big City. It has its operations in Canada, the United States and Europe.
WILDBRAIN LTD. 
