WildBrain Ltd. announced that its Board of Directors has appointed Youssef Ben-Youssef, Head of Ad Platform and Partnerships at Roku, as an independent Director of the Company, effective May 5, 2022. Youssef Ben-Youssef fills a seat on the Board being vacated by Director Steven Landry, who remains one of the individual shareholders of the company. Youssef Ben-Youssef is an ad-tech veteran with an extensive background in strategy, tech and business management.

As Head of Ad Platform and Partnerships at Roku, he oversees programmatic monetization, data licensing and activation initiatives. Youssef also leads the platform's privacy and vendors policies.