Forward-Looking Statements





Some of the statements made in this report are "forward-looking statements," as
that term is defined under Section 27A of the Securities Act and Section 21E of
the Securities Exchange Act of 1934. These forward-looking statements are based
upon our current expectations and projections about future events. Whenever used
in this report, the words "believe," "anticipate," "intend," "estimate,"
"expect," "will" and similar expressions, or the negative of such words and
expressions, are intended to identify forward-looking statements, although not
all forward-looking statements contain such words or expressions. The
forward-looking statements in this report are primarily located in the material
set forth under the headings "Description of Business," "Risk Factors,"
"Management's Discussion and Analysis of Financial Condition and Results of
Operations," but are found in other parts of this report as well. These
forward-looking statements generally relate to our plans, objectives and
expectations for future operations and are based upon management's current
estimates and projections of future results or trends. Although we believe that
our plans and objectives reflected in or suggested by these forward-looking
statements are reasonable, we may not achieve these plans or objectives. You
should read this report completely and with the understanding that actual future
results may be materially different from what we expect. We are not undertaking
any obligation to update any forward-looking statements even though our
situation may change in the future.



Specific factors that might cause actual results to differ from our expectations or may affect the value of the common stock, include, but are not limited to:

? Changes in local, state or federal laws and regulations governing lending

practices, or changes in the interpretation of such laws and regulations;

? Litigation and regulatory actions directed toward the consumer finance industry

or us, particularly in certain key states;

? Our need for additional financing;

? Changes in our authorization to be a dealer for Cricket Wireless;

? Changes in authorized Cricket dealer compensation;

? Lack of advertising support and sales promotions from Cricket Wireless in the

markets we operate;

? Direct and indirect effects of COVID-19 on our employees, customers, our supply

chain, the economy and financial markets; and

? Unpredictability or uncertainty in financing and merger and acquisition

markets, which could impair our ability to grow our business through


   acquisitions.




Other factors that could cause actual results to differ from those implied by
the forward-looking statements in this report are more fully described in the
"Risk Factors" section and of this report.



Industry data and other statistical information used in this report are based on
independent publications, government publications, reports by market research
firms or other published independent sources. Some data are also based on our
good faith estimates, derived from our review of internal surveys and the
independent sources listed above. Although we believe these sources are
reliable, we have not independently verified the information.



OVERVIEW


Western Capital Resources, Inc. ("WCR"), a Delaware corporation originally
incorporated in Minnesota in 2001 and reincorporated in Delaware in 2016, is a
holding company having a controlling interest in subsidiaries operating in the
following industries and operating segments:



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Our Cellular Retail segment is comprised of an authorized Cricket Wireless
dealer and involves the retail sale of cellular phones and accessories to
consumers through our wholly owned subsidiary PQH Wireless, Inc. and its
controlled but less than 100% owned subsidiaries. Our Direct to Consumer segment
consists of a wholly owned online and direct marketing distribution retailer of
live plants, seeds, holiday gifts and garden accessories selling its products
under Park Seed, Jackson & Perkins and Wayside Gardens brand names and home
improvement and restoration products operating as Van Dyke's Restorers as well
as a wholesaler under the Park Wholesale brand. Our Consumer Finance segment
consists of retail financial services conducted through our wholly owned
subsidiaries Wyoming Financial Lenders, Inc. and Express Pawn, Inc. Throughout
this report, we collectively refer to WCR and its consolidated subsidiaries as
"we," the "Company," and "us."



                                       15




Discussion of Critical Accounting Policies


Our condensed consolidated financial statements and accompanying notes have been
prepared in accordance with accounting principles generally accepted in the
United States of America applied on a consistent basis. The preparation of these
condensed consolidated financial statements requires us to make a number of
estimates and assumptions that affect the reported amounts of assets and
liabilities, the disclosure of contingent assets and liabilities at the date of
the condensed consolidated financial statements and the reported amounts of
revenues and expenses during the reporting periods. We evaluate these estimates
and assumptions on an ongoing basis. We base these estimates on the information
currently available to us and on various other assumptions that we believe are
reasonable under the circumstances. Actual results could vary materially from
these estimates under different assumptions or conditions.



Our significant accounting policies are discussed in Note 1, "Basis of Presentation, Nature of Business and Summary of Significant Accounting Policies," of the notes to our condensed consolidated financial statements included in this report together with our significant accounting policies discussed in Note 1, "Nature of Business and Summary of Significant Accounting Policies," of the



notes to our December 31, 2019 consolidated financial statements included in our
Form 10-K for the year ended December 31, 2019. We believe that the following
critical accounting policies affect the more significant estimates and
assumptions used in the preparation of our condensed consolidated financial
statements.



Receivables and Loss Allowance





Direct to Consumer



Receivables are recorded when billed or accrued and represent claims against
third parties that will be settled in cash. The carrying value of receivables,
net of the allowance for doubtful accounts, represents their estimated net
realizable value. The allowance for doubtful accounts is estimated based on
historical collection trends, type of customer, the age of outstanding
receivables and existing economic conditions. If events or changes in
circumstances indicate that specific receivable balances may be impaired,
further consideration is given to the collectability of those balances and the
allowance is adjusted accordingly. Past due receivable balances are written-off
when internal collection efforts have been unsuccessful in collecting the amount
due.



Consumer Finance



Included in loans receivable are unpaid principal, interest and fee balances of
payday, installment and pawn loans that have not reached their maturity date,
and "late" payday loans that have reached maturity within the last 180 days and
have remaining outstanding balances. Late payday loans generally are unpaid
loans where a customer's personal check has been deposited and the check has
been returned due to non-sufficient funds in the customer's account, a closed
account, or other reasons. All returned items are charged-off after 180 days, as
collections after that date have not been significant. Loans are carried at cost
plus accrued interest or fees less payments made and a loans receivable
allowance.



We do not specifically reserve for any individual payday or installment
loan. Instead, we aggregate loan types for purposes of estimating the loss
allowance using a methodology that analyzes historical portfolio statistics and
management's judgment regarding recent trends noted in the portfolio. This
methodology takes into account several factors, including (1) the amount of loan
principal, interest and fee outstanding, (2) historical charge offs from loans
that originated during the last 24 months, (3) current and expected collection
patterns and (4) current economic trends. We utilize a software program to
assist with the tracking of our historical portfolio statistics. A loan loss
allowance is maintained for anticipated losses for payday and installment loans
based primarily on our historical percentages by loan type of net charge offs,
applied against the applicable balance of loan principal, interest and fees
outstanding. We also periodically perform a look-back analysis on our loan loss
allowance to verify the historical allowance established tracks with the actual
subsequent loan write-offs and recoveries. We are aware that as conditions
change, we may also need to make additional allowances in future periods. Loan
losses or charge-offs of pawn loans are not recorded because the value of the
collateral exceeds the loan amount.



See Note 4, "Loans Receivable," and Note 5, "Loans Receivable Allowance," of the
notes to our consolidated financial statements included in this report for our
outstanding loans receivable aging and loans receivable allowance rollforward as
of and for the nine month period ended September 30, 2020 and the year ended
December 31, 2019.


Valuation of Long-lived and Intangible Assets





We assess the possibility of impairment of long-lived assets, other than
goodwill, whenever events or changes in circumstances indicate that the carrying
value may not be recoverable. Factors that could trigger an impairment review
include significant underperformance relative to expected historical or
projected future cash flows, significant changes in the manner of use of
acquired assets or the strategy for the overall business, and significant
negative industry events or trends.



Goodwill



Goodwill represents the excess of acquisition cost over the fair value of
identifiable finite lived net assets acquired and is not amortized. Goodwill is
tested for impairment annually as of October 1, or more frequently if events or
changes in circumstances indicate potential impairment. We test for goodwill
impairment at the reporting unit level, which aligns with the Company's
segments. We perform a qualitative assessment to determine if a quantitative
impairment test is necessary. If quantitative testing is necessary based on a
qualitative assessment, we apply a fair value test. This fair value test
involves a two-step process. The first step is to compare the carrying value of
our net assets to our fair value. If the fair value is determined to be less
than the carrying value, a second step is performed to measure the amount of the
impairment, if any.



Management has analyzed the impact of the Coronavirus pandemic ("COVID-19") on
its financial statements as of September 30, 2020 and has determined that the
changes to its significant judgements and estimates did not have a material
impact with respect to goodwill, intangible assets or long-lived assets.
However, the Company's future assessment of the magnitude and duration of
COVID-19 / coronavirus, as well as other factors, could result in material
impacts to the Consolidated Financial Statements in future reporting periods.



                                       16





Operating Leases



We have many retail and office space lease agreements and insignificant
equipment lease agreements which are accounted for as operating leases. The real
property leases typically are for three to five year terms with many containing
options for similar renewal periods. We determine if an arrangement is or
contains a lease at inception.



Under ASC 842, we recognize right-of-use ("ROU") assets and lease liabilities
for operating leases. ROU assets and lease liabilities are recognized at
commencement date based on the present value of future minimum lease payments
over the lease term. For our leased real property asset class, we do not
separate lease and non-lease components when determining the amounts of a lease
payment. As most of our leases do not provide an implicit rate, we use WCR's
collateralized incremental borrowing rate based on the information available at
commencement date in determining the present value of future payments.



The lease payment terms may include fixed payment terms and variable payments.
Fixed payment terms and variable payments that depend on an index (i.e.,
Consumer Price Index, or "CPI") or rate are considered in the determination of
the operating lease liabilities. While lease liabilities are not remeasured
because of changes to the CPI, changes are treated as variable lease payments
and recognized in the period in which the obligation for those payments was
incurred. Variable payments that do not depend on an index or rate are not
included in the lease liabilities determination. Rather, these payments are
recognized as variable lease expense when incurred. Expenses related to leases
with a lease term of one month or less are recognized as variable lease expense
when incurred. Variable lease payments are included within operating costs and
expenses in our condensed consolidated statement of operations.



Due to the significant assumptions and judgements required in accounting for
leases (to include whether a contract contains a lease, whether and at what
point the period covered by an option to extend a lease is reasonable certain to
be exercised, the allocation of the consideration, and the determination of the
discount rate), the judgements and estimates made could have a significant
effect on the amount of assets and liabilities recognized.



Results of Operations - Three Months Ended September 30, 2020 Compared to Three Months Ended September 30, 2019

Net income attributable to our common shareholders was $1.00 million, or $0.11 per share (basic and diluted), for the quarter ended September 30, 2020, compared to net loss of $(0.05) million, or ($0.01) per share (basic and diluted), for the quarter ended September 30, 2019.





We expect segment operating results and earnings per share to change throughout
2020 due, at least in part, to the seasonality of the Direct to Consumer and
Cellular Retail segments, potential mergers and acquisitions activity and the
unknown impact of COVID-19.


Following is a discussion of operating results by segment.





The following table provides revenues and net income attributable to WCR common
shareholders for the quarters ended September 30, 2020 and September 30, 2019
(in thousands).



                                   Cellular        Direct to       Consumer
                                    Retail         Consumer         Finance        Corporate        Total
Three Months Ended September
30, 2020
Revenue                           $    22,589     $     5,901     $     1,798     $         -     $  30,288
% of total revenue                       74.6 %          19.5 %           5.9 %             - %       100.0 %
Net income (loss)                 $     1,717     $       (60 )   $       112     $      (192 )   $   1,577
Net income attributable to
noncontrolling interests          $       576     $         -     $         -     $         -     $     576
Net income (loss) attributable
to WCR common shareholders        $     1,141     $       (60 )   $       112     $      (192 )   $   1,001

Three Months Ended September
30, 2019
Revenue                           $    16,969     $     4,925     $     2,623     $         -     $  24,517
% of total revenue                       69.2 %          20.1 %          10.7 %             - %       100.0 %
Net income (loss)                 $       690     $      (610 )   $       279     $       (69 )   $     290
Net income attributable to
noncontrolling interests          $       340     $         -     $         -     $         -     $     340
Net income (loss) attributable
to WCR common shareholders        $       350     $      (610 )   $       279     $       (69 )   $     (50 )




Cellular Retail



A summary table of the number of Cricket Wireless retail stores we operated
during the three months ended September 30, 2020 and September 30, 2019 follows:



                                              2020      2019
                         Beginning              205       201
                         Acquired/ Launched       1         2
                         Closed/Transferred       -        (9 )
                         Ending                 206       194




Period over period, net income attributable to shareholders increased from $0.35
million in the comparable prior year quarter to $1.14 million in the current
quarter. Many factors have contributed to this period over period increase, most
notably successful Cricket sales promotions, Cricket's distribution optimization
program, our strategic location disposals and additions and COVID-19 stimulus
contributing to increased sales.



Direct to Consumer



The Direct to Consumer segment has seasonal sources of revenue and historically
experiences a greater proportion of annual revenue and net income in the months
of March through May and December due to the seasonal products it sells. For the
current quarter, the Direct to Consumer segment had net loss of $(0.06) million
compared to net loss of $(0.61) million for the comparable prior year period.
Revenues for the three month period ended September 30, 2020 were $5.90 million
compared to $4.93 million for the comparable period in 2019. Similar to other
online retailers, the Direct to Consumer segment has experienced an increase in
demand and on-line sales activity due to COVID-19.



                                       17





Consumer Finance


A summary table of the number of consumer finance locations we operated during the quarters ended September 30, 2020 and September 30, 2019 follows:





                                              2020      2019
                         Beginning               39        39
                         Acquired/ Launched       -         -
                         Closed                  (1 )       -
                         Ending                  38        39




Our Consumer Finance segment continues to struggle due to COVID-19 and industry
trends with our lending volume down period over period. Consumer Finance segment
revenues decreased $0.82 million, or 31.5%, for the quarter ended September 30,
2020 compared to the quarter ended September 30, 2019. This segment and the
industry continues to experience declines in loan and check cashing activity due
to industry regulation and trends and COVID-19. On November 3, 2020, Nebraska
voters passed a ballot initiative that limits all fees charged by payday lenders
in Nebraska to an annual interest rate of 36%. This initiative will cause us to
close our Nebraska payday lending operations which we expect to have completed
by mid-December 2020. The loss of Nebraska operations will have a significant
impact on this segment's contributions to shareholder earnings.



Corporate



Net costs related to our Corporate segment were $0.19 million for the quarter
ended September 30, 2020 compared to $0.07 million for the quarter ended
September 30, 2019. The period over period increase in net costs is primarily
due to a decrease in income from investments.



Results of Operations - Nine Months Ended September 30, 2020 Compared to Nine Months Ended September 30, 2019





Net income attributable to our common shareholders was $7.52 million, or $0.82
per share (basic and diluted), for the nine month period ended September 30,
2020, compared to net income of $2.13 million, or $0.23 per share (basic and
diluted), for the nine month period ended September 30, 2019.



We expect segment operating results and earnings per share to change throughout
2020 due, at least in part, to the seasonality of the Direct to Consumer and
Cellular Retail segments, potential mergers and acquisitions activity and the
unknown impact of COVID-19.


Following is a discussion of operating results by segment.





The following table provides revenues and net income attributable to WCR common
shareholders for the nine month period ended September 30, 2020 and September
30, 2019 (in thousands).



                                   Cellular        Direct to       Consumer
                                    Retail         Consumer         Finance        Corporate        Total
Nine Months Ended September 30,
2020
Revenue                           $    63,609     $    33,841     $     6,008     $         -     $ 103,458
% of total revenue                       61.5 %          32.7 %           5.8 %             - %       100.0 %
Net income (loss)                 $     4,435     $     4,672     $       478     $      (574 )   $   9,011
Net income attributable to
noncontrolling interests          $     1,492     $         -     $         -     $         -     $   1,492
Net income (loss) attributable
to WCR common shareholders        $     2,943     $     4,672     $       478     $      (574 )   $   7,519

Nine Months Ended September 30,
2019
Revenue                           $    49,753     $    27,339     $     7,540     $         -     $  84,632
% of total revenue                       58.8 %          32.3 %           8.9 %             - %       100.0 %
Net income (loss)                 $     1,702     $       733     $       741     $      (207 )   $   2,969
Net income attributable to
noncontrolling interests          $       837     $         -     $         -     $         -     $     837
Net income (loss) attributable
to WCR common shareholders        $       865     $       733     $       741     $      (207 )   $   2,132




Cellular Retail



A summary table of the number of Cricket Wireless retail stores we operated
during the nine months ended September 30, 2020 and September 30, 2019 follows:



                                              2020      2019
                         Beginning              222       205
                         Acquired/ Launched      20        33
                         Closed/Transferred     (36 )     (44 )
                         Ending                 206       194




Period over period, net income attributable to shareholders increased from $0.87
million in the nine month period ended September 30, 2019 to $2.94 million for
the nine month period ended September 30, 2020. Significantly contributing to
the increase was $1.53 million of supplemental compensation from Cricket
Wireless provided to alleviate the financial strain caused by COVID-19 and
temporary closure of 75 of our stores. Our strategic location disposals and
additions from the first quarter of 2019 through the current quarter has
resulted in a better mix of stores and contributed to the increased operating
results attributable to shareholders period over period.



Due to the impact of COVID-19 and even though our stores were generally deemed
to be "essential businesses", on March 19, 2020 we began the process of
temporarily closing approximately 75 of our retail stores. By the end of April
2020, all but 22 had reopened.

In September 2020, we permanently closed the 22 remaining un-opened stores and five others. We recorded a loss of $0.67 million due to the closures.





Direct to Consumer



The Direct to Consumer segment has seasonal sources of revenue and historically
experiences a greater proportion of annual revenue and net income in the months
of March through May and December due to the seasonal products it sells. For the
nine month period ended September 30, 2020, the Direct to Consumer segment had
net income of $4.67 million compared to net income of $0.73 million for the
comparable nine month period prior year. Revenues for the nine month period
ended September 30, 2020 were $33.84 million compared to $27.34 million for the
comparable period in 2019. Similar to other online retailers, the Direct to
Consumer segment has experienced an increase in demand and on-line sales
activity due to COVID-19.



                                       18





Consumer Finance



A summary table of the number of consumer finance locations we operated during
the nine month periods ended September 30, 2020 and September 30, 2019 follows:



                                              2020      2019
                         Beginning               39        41
                         Acquired/ Launched       -         -
                         Closed                  (1 )      (2 )
                         Ending                  38        39




Our Consumer Finance segment revenues decreased $1.53 million, or 20.3%, for the
nine months ended September 30, 2020 compared to the nine months ended September
30, 2019. This segment and the industry continues to experience declines in loan
and check cashing activity due to industry regulation and trends and COVID-19.
In the later part of March 2020, the segment began to experience a larger than
normal decline in lending activity due to COVID-19.



Corporate



Net costs related to our Corporate segment were $0.57 million for the nine month
period ended September 30, 2020 compared to $0.21 million for the nine month
period ended September 30, 2019. The period over period increase in net costs is
primarily due to a decrease in investment income.



Consolidated Income Tax Expense





Provision for income tax expense for the nine months ended September 30, 2020
was $2.40 million compared to $0.68 million for the nine months ended September
30, 2019 for an effective rate of 21.0% and 18.7%, respectively. The effective
tax rate is lower than the federal plus state statutory rates and increased
period over period due to impact of the noncontrolling interests' share of net
income not subject to income tax at the consolidated group level.

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