SES-imagotag and Ossia Inc. announce the signing of a memorandum of understanding to collaborate on the development of the next-generation wirelessly powered ESLs for retailers. The partnership aims to release this technology in the next couple of years. Ossia and SES-imagotag believe wireless charging will be a key enabler to the extensive use of retail IoT solutions such as smart electronic shelf labels. Through wireless power, label lifetimes can extend significantly beyond the capacity currently offered by coin cell batteries. Moreover, retail software applications based on smart ESLs that were previously limited by energy consumptions or battery replacements will be fully usable in-store.