VSBLTY Groupe Technologies Corp. announced that its proprietary cooler technology will be showcased at the National Retail Federation Innovation LabJanuary 15-17 at the Jacob Javits Convention Center in New York. Developed in conjunction with ONYX Display Media, VSBLTY'S Cooler as a Medium technology, which will be on display at Innovation Lab #1803, uses facial detection and AI to recognize features such as age, gender and emotion of shoppers.

The solution helps gain insights into customer demographics and the way they dwell and interact with display screens, QR codes and other digital content, enabling brands to create personalized experiences. Advertisers prefer cooler door displays because they offer a dramatic, large canvas space for messaging right where their products are being sold. They prefer this technology as it can run in full color or in transparent display mode, enabling the customer to still view the product in the cooler.

VSBLTY's technology solutions will also be featured at the Tech Mahindra Americas Booth #972.