April 24, 2014

One-pager collection provides a practical overview of the 10 most popular social networks

Vocus, Inc. (NASDAQ: VOCS), a leading provider of cloud-based marketing and public relations software, today released, "Social Media Marketing & PR Cheat Sheets." For this collection, Vocus researched and selected the practices most essential to social media marketing in 2014.

The collection includes one cheat sheet for each of the following social networking platforms:

  • Facebook
  • Twitter
  • LinkedIn
  • Google+
  • YouTube
  • Flickr
  • Pinterest
  • Instagram
  • Vine
  • Snapchat

Almost every day, a new article appears with best practices for Facebook, Google+, Instagram, Vine and the increasingly long list of other social networks. Keeping up with trends can be overwhelming even for the savviest marketers. Each one-pager offers marketers insights about choosing the right social network for their message, reaching target audiences, increasing reach and brand awareness, and standing out with visuals.

"Our Social Media Cheat Sheets were made with the busy marketer in mind," said Vocus Chief Marketing Officer You Mon Tsang. "With this information, marketing and PR practitioners can quickly identify the best social networks to conduct targeted outreach, enabling them to increase the efficiency and returns of their social media marketing."

Vocus' "Social Media Marketing & PR Cheat Sheets" are available for free download here.


About Vocus

Vocus (NASDAQ: VOCS) provides leading cloud-based marketing and public relations software that enables companies to acquire and retain customers. The company offers products and services to help clients attract and engage prospects, nurture and convert customers, and measure and improve marketing effectiveness. More than 16,000 annual subscription customers across a wide variety of industries use Vocus software. The company is headquartered in Beltsville, MD with offices in North America, Europe and Asia. For more information, visit www.vocus.com or call (800) 345-5572.

Forward-Looking Statement

This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provision of the Private Securities Litigation Reform Act of 1995. These statements are predictive in nature, that depend upon or refer to future events or conditions or that include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus' expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.

The risks and uncertainties referred to above include, but are not limited to, risks associated with possible fluctuations in our operating results and rate of growth, our history of operating losses, risks associated with acquisitions, including our ability to successfully integrate acquired businesses, risks associated with our foreign operations, interruptions or delays in our service or our web hosting, our business model, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain, and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, successful customer deployment and utilization of our services, fluctuations in the number of shares outstanding, foreign currency exchange rates and interest rate.


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