You should read the following discussion of our financial condition and results
of operations in conjunction with our condensed consolidated financial
statements and the related notes included elsewhere in this Quarterly Report on
Form 10-Q and with our audited consolidated financial statements included in our
Annual Report on Form 10-K for the year ended December 31, 2021, as filed with
the Securities and Exchange Commission. In addition to our historical condensed
consolidated financial information, the following discussion contains
forward-looking statements that reflect our plans, estimates, and beliefs. Our
actual results could differ materially from those discussed in the
forward-looking statements. Factors that could cause or contribute to these
differences include those discussed below and elsewhere in this Quarterly Report
on Form 10-Q, as well as in Part I, Item 1A, "Risk Factors" of our Annual Report
on Form 10-K for the year ended December 31, 2021.


                                    Overview

Vinco Ventures is Focused on Digital Media, Advertising and Content Technologies

Vinco Ventures, formerly known as Edison Nation, Inc., Xspand Products Lab, Inc.
and Idea Lab Products, Inc., is a Nevada corporation incorporated on July 18,
2017. In connection with the acquisition of an 80% equity interest in Lomotif by
ZVV, our joint venture with ZASH in 2021, our recent acquisition of AdRizer
which includes 50% of Mind Tank, our investments into entertainment and motion
picture company PZAJ, and our strategic investments in the TMX and Magnifi U
platforms, we are transitioning from focusing on innovation, development and
commercialization of end-to-end consumer products to the creation of a
content-centric ecosystem with an emphasis on innovation, content development
and commercialization of print and digital media, advertising, and distribution
platforms. Additionally, with a focus on profitability, future mergers and
acquisitions will be considered if they enhance the full ecosystem, provide more
exclusive content, and create uniqueexperiences for our active users. We
currently operate the platforms and businesses described below through our
significant subsidiaries and consolidated variable interest entities:


  ? Lomotif Social Media Platform




Lomotif and the Lomotif App - ZVV currently owns an 80% equity interest in
Lomotif, a Singapore-based video-sharing and live streaming social networking
platform that is committed to democratizing video creation and increasing user
reach through content development, live streaming and cross-platform engagement
initiatives. The Lomotif app allows its users to create their own music videos
by selecting pictures and videos from the camera, mixing them with music and
transforming video clips into music videos. Lomotif users can watch videos of
other creators on the Lomotif platform and share their videos on the Lomotif
platform or on various third-party social media platforms such as TikTok,
Instagram, YouTube and Twitch. The Lomotif platform offers LoMoTV, a digital
entertainment and lifestyle content network offering original programming. Our
strategy includes expanding Lomotif's reach through our live-streaming
entertainment initiatives involving social media influencers and leading artists
and entertainers.



33







The Lomotif app is available in the Apple and Google stores and is a grassroots
social community with dedicated users spanning Asia, South America, and the
United States. As of the date of this Quarterly Report, Lomotif has not
generated significant revenue and we are developing means to monetize the
content creation and streaming capabilities of the Lomotif platform including
our plan to leverage the AdRizer technologies to enable advertisers to more
effectively engage with the Lomotif platform, content and its users.



As of September 30, 2022, there has been a downward trend in the number of monthly active users ("MAU") and daily active users ("DAU") of the Lomotif technology as a result of the following reasons:

? Overall drop in MAU, DAU and creations is in part due to an update requirement

by the Apple Appstore. The update has limited Lomotif's music library. This

muted much of the content.

? Moderation of explicit content.

? New Apple privacy features limit apps abilities to track users, which in turn

may limit recommendations and ad revenue.

? With a focus on bugs and fixes and to integrate advertising placement in the

app and on the website, Lomotif did not introduce a steady stream of new

features, thus potentially impacting creation and retention metrics.

? Some user acquisition tests did not yield the desired conversion rates from


    views to active users.




As of September 30,2022, there has been an upward trend in the impressions and
reach across the Lomotif website ecosystem. This cross-platform strategy was
implemented in order to test various types of content, promotions and
advertising, and intended to mitigate the decline in advertising and revenue
opportunities. Lomotif measures active users on the platform, as well as users
on the Lomotif website, Lomotif promotional sites, views of live events, and
views of original Lomotif content shared on other social sites. Key metrics
include active users on platform, users on Lomotif sites, site visits, content
views, reach and impressions. AdRizer is anticipated to generate advertising
revenue through ad placements in the Lomotif app and on Lomotif websites based
on traffic, views, and impressions.



  ? End-to-End Fully Integrated Programmatic Advertising Platform




AdRizer and the Cortex Platform - Our wholly-owned subsidiary AdRizer provides
technology solutions to automate the use of artificial intelligence for digital
advertising analytics and programmatic media buying through its core platform,
Cortex. Cortex provides real-time analytics for marketing spend and revenue
optimization and delivers ad- campaign creation, optimization and monetization
at scale. Cortex integrates with various traffic partners, including Google,
MSN, Instagram, Facebook, Twitter, and others, and is able to deliver real-time
attribution against a wide range of advertiser and publisher metrics such as
revenue by source, author, article, and conversion event. AdRizer targets
advertisers, advertising agencies, publishers and other advertising technology
companies as its audience for the Cortex platform offerings.



AdRizer generates revenue from the Cortex platform through two major sources:
(1) the traffic acquisition of digital advertising spaces to advertisers from
multiple digital advertising technologies, and (2) the development of marketing
campaigns and strategies for some of the top direct-to-customers ("DTC")
companies. We believe that AdRizer's Cortex platform provides small- to
medium-sized enterprises with an efficient and effective end-to-end, fully
integrated platform that allows its users to control their marketing and
branding campaigns in real-time. We also expect to integrate AdRizer's
technologies with the Lomotif platform and content as well as the Honey Badger
digital commerce company.



  ? Full-Service Digital Commerce Company




Honey Badger - Our wholly-owned subsidiary Honey Badger offers a full-service
digital commerce strategies solution focused on brand specific messaging and
designing comprehensive digital campaigns, from creation to monetization, for
celebrities and influencers. As a digital commerce company, Honey Badger
leverages influencer relationships and followers in their network to grow
advertiser-based revenue as well as Vinco's brands and holdings. Honey Badger
generates revenue from providing digital marketing services for brands and

influencers.



34







Corporate Strategy



We are transitioning from focusing on innovation, development and
commercialization of end-to-end consumer products to the creation of a
content-centric ecosystem with an emphasis on innovation, content development
and commercialization of print and digital media, advertising, and distribution
platforms. Additionally, with a focus on profitability, future mergers and
acquisitions will be considered if they enhance the full ecosystem, provide more
exclusive content, and create unique experiences for our active users. The right
content enables brands to rapidly communicate key messages, improving the
asset's ability to capture the attention of target audiences. Video and digital
content is also a ready-made resource for users who consume content on mobile
devices. Additionally, video generates a much larger number of shares than
long-form content, text, or image posts. By investing in Lomotif, our short-form
video sharing and social media platform, AdRizer and MindTank, related growth
initiatives and investments such as PZAJ, TMX and Magnifi U, we are aiming to
grow into an integrated robust social media, content development and digital
advertising company, with millions of users around the world.



In February 2022 we acquired AdRizer. We continue to integrate AdRizer's Cortex
technologies with the Lomotif platform and content to optimize revenue
generation opportunities. We have also invested in activities to generate
content for the Lomotif platform and to expand its user base and engagement such
as launching LoMoTV and hosting and live streaming concerts and celebrity
events. We expect to further this effort by continuing to invest in
acquisitions, joint ventures, and growing our own capacity to create and
distribute content. For example, we expect that future joint ventures,
licensing, loan financing or other arrangements with ZASH and PZAJ Holdings, LLC
will generate entertainment content that we plan to distribute through the
Lomotif platform, among other distribution channels.



In connection with our transition, we have completed the process of spinning off Cryptyde.





Recent Developments



The following is a description of recent events regarding developments which we
believe are important to an understanding of our business, financial position
and results of operations.



Acquisition of AdRizer



On October 1, 2021, ZVV and ZASH and AdRizer entered into a Letter of Intent (as
amended, "LOI") for ZASH or ZVV to acquire all the outstanding equity interests
of AdRizer.



On February 11, 2022, Vinco Ventures, ZASH and ZVV entered into an Assignment
and Assumption Agreement, whereby ZASH and ZVV assigned to Vinco Ventures, and
Vinco Ventures assumed, all of the rights and obligations of ZASH and ZVV under
the LOI, in consideration of a cash payment by Vinco Ventures to ZASH of $6.75
million upon the closing of the acquisition.



On February 11, 2022, Vinco Ventures, AdRizer, the members of AdRizer and the
holders of performance units ("Performance Units") of AdRizer under its phantom
equity plan (collectively, "Seller Members"), and Innovative Assets LLC, in its
capacity as the sellers' representative, entered into and consummated the
transactions contemplated by a definitive Unit Purchase Agreement ("AdRizer
Purchase Agreement"), whereby the Company acquired all of the outstanding equity
interests of AdRizer ("Purchased Interests") from the Seller Members and
canceled the Performance Units, resulting in AdRizer becoming a wholly-owned
subsidiary of the Company. The purchase price paid and payable to the Seller
Members for the Purchased Interests and in consideration of the cancellation of
the Performance Units consists of (i) $38 million in cash paid at closing, of
which $10 million was deposited in an escrow account to secure the Seller
Members' indemnification obligations under the AdRizer Purchase Agreement,
subject to customary post-closing adjustments for working capital and other
items, and (ii) up to 10 million shares of the Company's common stock to be
issued on January 1, 2024 ("Buyer Share Issuance Date"), determined by dividing
$50 million by the volume weighted average price of the Company's common stock
reported by Bloomberg LP for the 20 trading days preceding such date, subject to
a floor price of $5.00 and maximum price of $8.00 per share ("Purchase Price
Equity"). Pursuant to the AdRizer Purchase Agreement, the Company has agreed to
file a resale registration statement on form S-1 or S-3 no later than 90 days
prior to the Buyer Share Issuance Date if permitted by the SEC, and otherwise no
later than 5 business days after the Buyer Share Issuance Date, to register the
resale of the Purchase Price Equity and to use commercially reasonable efforts
to cause the registration statement to become effective as soon as practicable
after filing. In addition, the Company has agreed to furnish AdRizer with
working capital in the amount of $1 million by each 3-month anniversary of the
closing date until the Company has furnished AdRizer with a total of $5 million
in working capital.



35







Upon the closing of the acquisition, AdRizer entered into a new employment
agreement with its chief executive officer, Kenneth Bond. Certain Seller Members
including those who are employees, officers, directors or managers of AdRizer
and their affiliates also agreed to be bound by three-year post-closing
non-competition and non-solicitation restrictive covenants pursuant to the

Purchase Agreement.



Spin-Off of Cryptyde, Inc.



On November 8, 2021, our subsidiary Cryptyde initially filed, and on January 25,
2022, March 18, 2022 and May 13, 2022 amended, a Form 10 registration statement
with the SEC ("Form 10") in connection with our planned spin-off of Cryptyde,
subject to certain conditions as described in the registration statement,
including the effectiveness of the registration statement, receipt of an opinion
of counsel to the effect that, among other things, the spin-off and related
transactions should qualify as tax-free for United States federal income tax
purposes under Sections 368(a)(1)(D) and 355 of the Internal Revenue Code, and
Nasdaq having approved the listing of Cryptyde's common stock. Cryptyde holds
our packaging, Bitcoin mining services, and Web3 (decentralized internet)
products businesses.



On May 16, 2022, the Form 10 was declared effective. The record date for the
spin-off was May 18, 2022. Effective June 29, 2022, Cryptyde separated from the
Company and the distribution of its common stock was completed. Upon completion
of the spin-off, Cryptyde became an independent, publicly traded company
(NasdaqCM: TYDE). The distribution was made in the amount of one share of
Cryptyde common stock for every ten shares of our common stock owned by our
stockholders at the close of business on the Record Date.



Also, in connection with the spinoff, we entered into definitive agreements with
Cryptyde that, among other things, set forth the terms and conditions of the
separation and distribution. The agreements set forth the principles and actions
taken or to be taken in connection with the separation and the distribution and
provide a framework for our relationship with Cryptyde from and after the
separation and the distribution. The agreements include a Separation and
Distribution Agreement and a Tax Matters Agreement.



The results of our Cryptyde businesses have been reflected as discontinued operations in the current year period through the date of the spinoff and in the prior year period.

Closing of Cryptyde Financing


On January 26, 2022, Cryptyde entered into a Securities Purchase Agreement
("Note Securities Purchase Agreement") with an accredited investor ("Note
Investor") for the issuance of a (i) 1,500,000 shares of Cryptyde Common Stock,
and (ii) a warrant to purchase up to 1,500,000 shares of Cryptyde Common Stock
with an exercise price of $8.00 per share of Cryptyde Common Stock. In addition,
Cryptyde issued a warrant to the placement agent to purchase up to 240,000
shares of Cryptyde Common Stock with an initial exercise price of $8.00 per
share of Cryptyde Common Stock. The transaction closed on May 20, 2022. The
consideration paid to Cryptyde was $12,000,000 and was reflected as an increase
in noncontrolling interest of the Company's consolidated financial statements.



On June 29, 2022, Vinco Ventures, Inc. distributed 100% of the shares of
Cryptyde's common stock held by Vinco to holders of shares of Vinco common
stock, subject to certain conditions. On the Distribution Date, each holder of
Vinco common stock received one share of Cryptyde common stock for every ten
shares of Vinco common stock held at the close of business on the Record Date.



Love is Blurred, LLC
The purpose of Love is Blurred, LLC ("LIB LLC") was to produce audiovisual
content for ZASH's business. Consistent with this purpose, the LIB LLC held the
rights to "Love Is Blurred," a TV reality show in production to be distributed
via cable television syndication while also streaming exclusively on Lomotif. No
related revenue streams to date as the production is still in development.

The LIB LLC assets consist principally of a single film production asset. Because the LIB LLC is not a business, the acquisition has been accounted for as an asset.





The purchase price was $1,250,000 by which the Company paid ZASH the $1,250,000
purchase price by reducing the outstanding balance on a loan between the Company
and ZASH. The acquisition closed on June 21, 2022.



Amendment to the July 2021 Note


On March 9, 2022, the Company, Cryptyde and the noteholder of the July 2021 Note
entered into an Amendment Agreement (the "Amendment Agreement") whereby the
parties agreed to, among other things: (i) amend certain provisions of the July
2021 Note to (a) convert $10,000 of the principal amount of the July 2021 Note
at a conversion price of $0.01 into shares of Common Stock, (b) extend the
maturity date under the July Note to July 22, 2023, (c) increase the interest
rate on the July 2021 Note from zero percent (0%) to six percent (6.0%), (d)
reduce the maximum cap of the minimum cash in the control account from
$100,000,000 to $80,000,000, and (e) require the Company to redeem $33,000,000
of the principal of the July 2021 Note, together with accrued and unpaid
interest and accrued and unpaid late charges on such principal and interest, on
July 22, 2022; (ii) to extend certain dates relating to (x) the Company's
registration of certain securities under the Warrant Exercise Agreements dated
September 1, 2021, November 11, 2021 and December 20, 2021 to April 30, 2022,
(y) the Company's filing of a proxy statement to April 30, 2022 and (z) the
Company holding a stockholder meeting and obtaining a stockholder vote to June
4, 2022 or July 4, 2022 in the event that the Company receives comments from the
SEC with respect to the proxy statement; and (iii) to waive any adjustments to
convertible securities or options as a result of the Adjusted Conversion Price
(as defined in the Amendment Agreement).



36







On April 29, 2022, the Company, Cryptyde and the Holder entered into a Second
Amendment Agreement ("Second Amendment Agreement") whereby the parties agreed to
amend the First Amendment Agreement to replace the date of "April 30, 2022" in
Section 7(m) of the First Amendment Agreement to "May 6, 2022."



On May 6, 2022, the Company and the Holder entered into a Third Amendment
Agreement ("Third Amendment Agreement") whereby the parties agreed to amend the
Second Amendment Agreement to replace the date of "May 6, 2022" in Section 7(m)
of the Second Amendment Agreement to "May 11, 2022."



Warrant Exercise and Issuance



For the nine months ended September 30, 2022, the Company issued warrants to
purchase shares of the Company's common stock related to the Warrant Exercise
Agreement dated December 20, 2021, with a warrant holder, in which the Company
agreed to issue 225% of the number of Exercised Warrant Shares at an exercise
price of $3.265 to the warrant holder for every warrant the warrant holder
exercised from the period commencing December 20, 2021 and ending on February
28, 2022. In conjunction with this agreement, the warrant holder exercised
36,894,569 warrants in the first nine months of 2022 which generated
$111,029,493 in gross proceeds to the Company during the nine months ended
September 30, 2022.



In conjunction with the agreement, the Company issued 83,012,781 warrants to the
holder and 6,641,022 to the placement agent for the agreement. The warrants have
an exercise price of $3.265, a five year term, and provide registration rights
to the holder along with other terms that cause the warrants to qualify for
liability treatment. The initial fair value of the warrants issued during the
nine months ended September 30, 2022 was $243,681,478. (see Note 12 - Warrant
Liability)



Exchange Agreement



On May 12, 2022, the Company entered into an agreement with the holder of the
Company's warrants for the purchase of the Company's common stock for $4.527
issued on November 10, 2021 ("November 2021 Warrants") and the Company's
warrants for the purchase of the Company's common stock for $3.2653 issued on
December 20, 2021 ("December 2021 Warrants") whereby the Company and the holder
agreed the holder could exchange its warrants for the Company's common shares.
The exchange ratio agreed to is for each November 2021 Warrant exchanged the
holder would receive 77% of a share of the Company's common stock, and for each
December 2021 Warrant exchanged the holder would receive 81% of a share of the
Company's common stock. The holder is entitled to exchange its November 2021
Warrants and its December 2021 Warrants under the agreement from May 19, 2022
until the sixtieth (60th) day immediately following the date in which the
Company's receives approval from its stockholders for the increase in
authorization of common shares from 250,000,000 to 750,000,000 ("Shareholder
Approval Date"). On May 13, 2022, the Company filed a preliminary proxy
statement for a Special Meeting of Stockholder's to, among other things, seek
the approval from its stockholders for this matter.



Furthermore, pursuant to the exchange agreement, on or prior to the second
business day following the Shareholder Approval Date, the Company shall deliver
to the holder an additional number of shares of Common Stock equal to 7% of the
sum of each of the November 2021 Warrants and December 2021 Warrants exchanged
by the holder during this period. In addition, the exchange agreement allows the
holder for up to 60 days after the Shareholder Approval Date for (i) each
November 2021 Warrant may be exchanged for 42% of a November 2021 Exchanged
Warrant Share, and (ii) each December 2021 Warrants may from time to time be
exchanged for 42% of a December 2021 Exchanged Warrant Share.



Pursuant to Section 7(n) of the Exchange Agreement, until October 9, 2022, the
holder agreed to grant, free of charge, to the Company any reasonable and
necessary waivers and extensions solely in connection with the Company's
obligations (i) to file an Initial Registration Statement pursuant to that
certain Registration Rights Agreements between the Company and the holder dated
as of November 11, 2021, as amended ("November 2021 RRA"), and that certain
Registration Rights Agreements between the Company and the holder dated as of
December 20, 2021, as amended ("December 2021 RRA" ), and (ii) to file a
definitive proxy statement to approve the transactions contemplated by the
November WEA and December WEA; provided, however, the holder shall retain the
right to deliver an Alternate Exercise Notice (as defined in each of the
November Warrant Exercise Agreement and December Warrant Exercise Agreement) to
the Company as permitted pursuant to the terms thereof. The exchange agreement
also requires the holder to continue to hold the common shares received under
the exchange for a certain period of time.



37







On May 19, the holder exchanged 500,000 November 2021 Warrants for 385,000
shares of the Company's common stock, 12,000,000 September 2021 Warrants for
6,000,000 shares and 18,090,123 December 2021 Warrants for 14,653,000 shares of
the Company's common stock. On May 126, 2022, the holder exchanged 27,840,000
December 2021 Warrants for 22,550,400 shares of the Company's common stock. The
Company did not receive any proceeds from the cashless exercises.



Warrant Exercise Agreements



On May 12, 2022, the Company entered into warrant exercise agreement with two
holders of the Company's warrants for the purchase of the Company's common stock
for $9.00 per share issued on September 1, 2022 ("Series A September 2021
Warrants") whereby the Company and the holders agreed to a cashless exercise
whereby each holder would receive 0.50 of a share of the Company's common stock
for each Series A September 2021 Warrant that is exercised by the holder. On May
19, 2022 the holders exchanged 15,000,000 Series A September 2021 Warrants for
7,500,000 shares of the Company's common stock. The Company did not receive any
proceeds from the cashless exercise.



The May WEA and the Exchange Agreement also require the participating holders to
continue to hold shares for a certain period of time as set forth in the May WEA
and the Exchange Agreement.



Shareholder Proposals for Increase of Authorized Common and Preferred Shares





On May 13, 2022, the Company filed a preliminary proxy statement for a Special
Meeting of Stockholders for approval of proposals to increase the number of
authorized shares of common stock under the Company's Amended and Restated
Articles of Incorporation from 250,000,000 to 750,000,000 and increase the
number of authorized shares of preferred stock under the Company's Amended and
Restated Articles of Incorporation from 0 to 30,000,000.



Letter Agreement



Pursuant to that certain Warrant Exercise Agreement (as amended, "September
WEA") dated as of September 1, 2021 between the Company and an accredited
investor ("Holder"), the Company sold warrants to the Holder representing the
right to acquire shares of the Company's common stock, par value $0.001 per
share ("Common Stock") at an initial exercise price of $9.00 per share, subject
to adjustments as set forth in the September WEA ("Series A September 2021
Warrants") and (ii) on May 12, 2022, the Company and the Holder entered into
that certain Warrant Exercise Agreement ("May WEA") whereby the parties, among
other things, adjusted the Holder's exercise price of its Series A September
2021 Warrant and eliminated certain provisions of the Series A September 2021
Warrants as an offer to all of the Series A September 2021 Warrants inducement
to fully exercise its Series A September 2021 Warrant on a cashless basis on May
19, 2022.



On May 18, 2022, the Company and the holder entered into that certain Letter
Agreement ("Letter Agreement") whereby the parties further amended the Series A
September A Warrants to require that that Company only needs to maintain the
Required Reserve Amount (as defined in the Series A September Warrants) on and
after the Shareholder Approval Date (as defined in the May WEA).



38






Critical Accounting Policies and Significant Judgments and Estimates





Our management's discussion and analysis of our financial condition and results
of operations are based on our consolidated financial statements, which have
been prepared in accordance with accounting principles generally accepted in the
United States of America, or GAAP. The preparation of these consolidated
financial statements requires us to make estimates and assumptions that affect
the reported amounts of assets and liabilities and the disclosure of contingent
assets and liabilities as of the date of the consolidated financial statements
as well as the reported expenses during the reporting periods. The accounting
estimates that require our most significant, difficult and subjective judgments
have an impact on revenue recognition, the determination of share-based
compensation, financial instruments, liabilities associated with the Company's
outstanding warrants, business combinations, impairment valuation, and asset
acquisitions. We evaluate our estimates and judgments on an ongoing basis.
Actual results may differ materially from these estimates under different
assumptions or conditions.



There have been no changes in such policies or the application of such policies during the nine months ended September 30, 2022 except as follows:

Significant Accounting Policies





Significant accounting policies are disclosed in the Company's Annual Report on
Form 10-K for the year ended December 31, 2021. There have been no changes in
such policies or the application of such policies during the nine months ended
September 30, 2022. As a result of the acquisition of Adrizer, the Company added
a new revenue stream, Digital Media Advertising and Licensing, to its Revenue
Recognition policy. Additionally, as a result of the Company's interest in Love
is Blurred, the Company has recorded Film and Television Production assets in
accordance with Topic 926. As a result of these changes in the first nine months
of 2022, new Investments have been recognized. The details for each of these
topics are as follows:



Revenue Recognition



The Company considers all revenues as arising from contracts with customers.
Revenue is recognized based on the five-step process outlined in the Accounting
Standards Codification ("ASC") 606 as disclosed in the Company's Annual Report
on Form 10-K. Additional clarification on the Company's Digital Media
Advertising and Licensing revenue recognition policy is provided below.



Digital Media Advertising and Licensing





The Company's digital media advertising revenues are generated primarily from
the posting of original digital content through third-party online platforms
which are then delivered to users of the online platform across the customer's
digital advertising platform and becomes monetizable to the Company, which the
Company concludes is its performance obligation. The Company recognizes revenue
when control of the services are transferred to customers and the transaction
price is determined by the third-party online platform. Revenue from the digital
media platform is primarily recognized based on impressions delivered to
customers. An "impression" is delivered when an advertisement appears on pages
viewed by users. For impressions-based digital advertising, revenues are
recognized as impressions are delivered over the term of the arrangement, while
revenue from non-impressions-based digital advertising is recognized over the
period that the advertisements are displayed. Such amounts are recognized net of
agency commissions and provisions for estimated sales incentives, including
rebates, rate adjustments or discounts.



Licensing revenues are derived from the sale of a licensee's products that
incorporates the Company's intellectual property. Royalty revenues are
recognized during the quarter in which the Company receives a report from the
licensee detailing the shipment of products that incorporate the Company's
intellectual property, which receipt is in the quarter following the licensee's
sale of such products to its customers. Royalties are calculated as a percentage
of the revenues received by the Company's licensees on sales of products
incorporating the Company's intellectual property.



39






Identification of a Customer and Gross versus Net Revenue Recognition





In the normal course of business, the Company acts as or uses an intermediary or
agent in executing transactions with third parties. When the intermediary or
agent is determined to be the Company's customer, the Company records revenue
based on the amount it expects to receive from the agent or intermediary.



In other circumstances, the determination of whether revenue should be reported
on a gross or net basis is based on an assessment of whether the Company is
acting as the principal or an agent in the transaction. If the Company is acting
as a principal in a transaction, the Company reports revenue on a gross basis.
If the Company is acting as an agent in a transaction, the Company reports
revenue on a net basis. The determination of whether the Company is acting as a
principal or an agent in a transaction involves judgment and is based on an
evaluation of the terms of the arrangement. The Company serves as the principal
in transactions in which it controls the goods or services prior to being
transferred to the ultimate customer.



For AdRizer, FASB ASC 606 requires an entity to determine whether it is a
principal (recognizes revenue at the gross amount) or an agent (recognizes
revenue at the net amount) for each promised good or service. Based on the FASB
guidance, the Company has determined that AdRizer is the principal for each
promised good or service, thus, revenue is recognized at the gross amount of the
transactions. Revenue from traffic sales and traffic management services are
generally recognized at the end of each month when the performance obligation is
satisfied.


Film and Television Productions


The Company accounts for the film and television productions in accordance with
Topic 926, Entertainment - Films. Production costs qualifying for
capitalization, are recorded as film and television productions on the
consolidated balance sheet and amortized using forecast methods that match
amortization to estimated revenue. Currently all productions are actively under
development and, as such, amortization has not commenced.



Investments



Investments in equity securities (excluding equity method investments) with
readily determinable fair values are accounted for at fair value. For
investments in equity securities without readily determinable fair values, the
Company elects the measurement alternative permitted under GAAP to measure these
investments at cost, less any impairment, plus or minus changes resulting from
observable price changes in orderly transactions for an identical or similar
investment of the same issuer.



Investments in which the Company has the ability to exercise significant
influence but does not control and is not the primary beneficiary are equity
method investments. Significant influence typically exists if the Company has a
20% to 50% ownership interest in a venture unless persuasive evidence to the
contrary exists. Under this method of accounting, the Company records its
proportionate share of the net earnings or losses of equity method investees and
a corresponding increase or decrease to the investment balances. Cash payments
to equity method investees such as additional investments, loans and advances
and expenses incurred on behalf of investees as well as payments from equity
method investees such as dividends, distributions and repayments of loans and
advances are recorded as adjustments to investment balances. The Company applies
the cumulative earnings approach for determining the cash flow presentation of
cash distributions received from equity method investees. Distributions received
are included in the consolidated statements of cash flows as operating
activities, unless the cumulative distributions exceed the Company's portion of
the cumulative equity in the net earnings of the equity method investment, in
which case the excess distributions are deemed to be returns of the investment
and are classified as investing activities in the consolidated statements of
cash flows. The Company evaluates its equity method investments for impairment
whenever events or changes in circumstances indicate that the carrying amounts
of such investments may not be recoverable.



40







Results of Operations


Three Months Ended September 30, 2022 versus Three Months Ended September 30, 2021

The following tables set forth information comparing the components of net income (loss) for the three months ended September 30, 2022 and 2021:





                                     For the Three Months                     Period over
                                      Ended September 30,                    Period Change
                                    2022               2021                $                 %
Revenues
Total revenue, net             $    5,563,392     $      229,004     $   

5,334,388 2329.39 %



Cost of revenues
Total costs of revenue              6,799,103             99,334          6,699,769         6744.69 %
Gross profit                       (1,235,711 )          129,670         

(1,365,381 ) -1052.97 %



Operating expenses:
Selling, general and
administrative                     19,470,629         25,606,702         (6,136,073 )        -23.96 %
Impairment Expense                152,417,936                  -        152,417,936               -

Total Operating Expenses 171,888,564 25,606,702 146,281,862 571.26 % Operating loss

                   (173,124,275 )      (25,477,032 )     

(147,647,243 ) 579.53 %



Other income (expense):
Interest income (expense)          (4,311,410 )      (26,997,803 )       22,686,393          -84.03 %
Loss on issuance of warrants                -       (206,948,147 )      206,948,147         -100.00 %
Loss on inventory write down                -                  -           

      -               -
Loss on investments                         -                  -                  -               -
Change in fair value of
warrant liability                  80,269,169       (287,117,556 )      367,386,725         -127.96 %
Change in fair value of
contingent purchase price
related to Adrizer, LLC
acquisition                         3,158,124                  -          3,158,124               -
Loan loss expense                 (36,422,210 )                -        (36,422,210 )             -
Loss on debt extinguishment       (37,235,055 )                -        (37,235,055 )             -
Other (loss) income                   (73,220 )         (515,647 )          442,427          -85.80 %
Total other income (expense)        5,385,398       (521,579,153 )      526,964,551         -101.03 %
(Loss) income before income
taxes                            (167,738,877 )     (547,056,185 )      379,317,308          -69.34 %
Income tax expense                          -                  -                  -               -
Net (loss) income              $ (167,738,877 )   $ (547,056,185 )   $  379,317,308          -69.34 %
Net (loss) income
attributable to
noncontrolling interests       $  (68,756,763 )   $   (3,885,333 )   $  (64,871,430 )       1669.65 %
Net (loss) income
attributable to Vinco
Ventures, Inc. from
continuing operations          $  (98,982,114 )   $ (543,170,852 )   $  444,188,738          -81.78 %
Net income (loss) from
discontinued operations                     -            707,722          

(707,722 ) -100.00 %



Net (loss) income
attributable to Vinco
Ventures, Inc.                 $  (98,982,114 )   $ (542,463,130 )   $  443,481,016          -81.75 %




41







Revenue



For the three months ended September 30, 2022, revenues from continuing
operations increased by $5,334,388 or 2329.39%, as compared to the three months
ended September 30, 2021. The increase was due to the impact of the Company's
acquisition of AdRizer in February 2022, which generated $5,485,360 of revenue
for the Company during the third quarter of 2022. AdRizer's revenue consists of
digital advertising sales and services to advertisers.



Cost of Revenues



For the three months ended September 30, 2022, cost of revenues from continuing
operations increased by $6,699,769 or 6744.69%, as compared to the three months
ended September 30, 2021. The increase was due to the costs of traffic
acquisition and content creation at AdRizer.



Gross Profit



For the three months ended September 30, 2022, gross profit decreased by
$1,365,381, or 1052.97%, as compared to the three months ended September 30,
2021. The decrease reflected the impact of the Company's new business lines of
digital media and advertising from AdRizer, traffic acquisition and content
creation costs of which were higher than expected as that business recently
began its operations as a wholly-owned subsidiary of the Company.



Operating Expenses


Selling, general and administrative costs





                                   For the Three Months
                                    Ended September 30,              Period over Period Change
Selling, general and
administrative costs               2022             2021                 $                   %
Compensation, benefits and
payroll taxes                  $  5,311,460     $  2,427,069     $       2,884,391            118.8 %
Depreciation and
amortization                        983,597        3,959,315            (2,975,718 )          -75.2 %
Stock based compensation          1,040,883        6,813,000            (5,772,117 )          -84.7 %
Advertising, marketing and
promotions                          825,459        4,302,891            (3,477,432 )          -80.8 %
Legal, professional fees,
and transaction costs             5,315,691        5,841,474              (525,783 )           -9.0 %
Selling, general and
administrative costs              5,993,539        2,262,953             3,730,586            164.9 %
Total selling, general and
administrative costs           $ 19,470,629     $ 25,606,702     $      (6,136,073 )          -24.0 %




Selling, general and administrative costs ("SGA costs") were $19,470,629 in the
three months ending September 30, 2022 as compared to $25,606,702 in the three
months ending September 30, 2021, a decrease of $6,136,073. This decrease was
due to a significant decrease in the Company's depreciation and amortization
expense related to the impairment of intangible assets during the three months
ended September 30, 2022. Additionally, the decrease in the Company's stock
price resulted in a decrease in stock based compensation expense.



Other Income (Expense)



                                     For the Three Months
                                     Ended September 30,               

Period over Period Change


                                   2022               2021                  $                  %
Other income (expense):
Interest expense               $  (4,311,410 )   $  (26,997,803 )   $      22,686,393           -84.0 %
Loss on issuance of warrants               -       (206,948,147 )         206,948,147          -100.0 %
Loss on inventory write down               -                  -            

        -               -
Loss on dissolution of
investment                                 -                  -                     -               -
Change in fair value of
warrant liability                 80,269,169       (287,117,556 )         367,386,725          -128.0 %
Change in fair value of
contingent purchase price
related to Adrizer, LLC
acquisition                        3,158,124                  -             3,158,124               -
Loan loss expense                (36,422,210 )                -           (36,422,210 )
Loss on debt extinguishment      (37,235,055 )                -           (37,235,055 )             -
Other loss                           (73,220 )         (515,647 )             442,427           -85.8 %

Total other income (expense) $ 5,385,398 $ (521,579,153 ) $ 526,964,551 -101.0 %






42







Loss on issuances of warrants and Change in fair value of warrant liability



The Company classifies a warrant to purchase shares of its common stock as a
liability on its consolidated balance sheets as such warrant is a free-standing
financial instrument that may require the Company to transfer consideration upon
exercise. Each warrant is initially recorded at fair value on date of grant
using the Monte-Carlo simulation pricing model and subsequently re-measured to
fair value at each subsequent balance sheet date. Changes in fair value of the
warrant are recognized as a component of other income (expense), net in the
consolidated statement of operations and comprehensive loss. The Company will
continue to adjust the liability for changes in fair value until the earlier of
the exercise or expiration of the warrant.



For the three months ended September 30, 2022, the Company had no losses from issuance of warrants as compared to a loss of $206,948,147 during the three months ended September 30, 2021.


On July 6, 2022, the Company made a payment, in cash, of $33,886,612 to the
Holder of its convertible debt pursuant to an Alternate Exercise Notice of the
warrants. As a result, a total of 82,260,699 warrants held by the Holder were
settled. The cash payment effectively extinguished a significant portion of the
outstanding warrants with the Holder. The accounting for this transaction
follows ASC 815-40-40-2, Derecognition. As the warrants were previously
classified as liabilities and were settled in cash, gains or losses realized on
the settlement are included in the income statement. The Company had valuations
of the warrants done at both June 30, 2022 and July 6, 2022 (the payment date).
The fair value is determined at settlement and any gain or loss not recognized
in prior period as recognized in earnings. The impact of the alternate exercise
cash payment resulted in a non-cash gain on the settlement of the warrants
totaling $61,471,799 booked to change in fair value of the warrants.



On August 18, 2022, as a result of the Company being in default of its existing
senior secured convertible note, the Company was required to purchase a portion
of the outstanding Note. The Company purchased $55,000,000 of the principal
amount of the note for $65,000,000 in cash. The Company was permitted to release
$70,000,000 of its restricted cash with $65,000,000 for the repurchase of the
debt and $5,000,000 to unrestricted cash.



The Company assessed whether this transaction met the criteria for a troubled
debt restructuring and concluded the transaction was an extinguishment.
Accordingly, the Company treated the additional $10,000,000 cash paid as a
premium to extinguish the $55,000,000 of principal. Similar to a prepayment
premium, this additional cost is included in loss on extinguishment in the
period along with the $27,235,055 of previously deferred non-cash financing
fees. As such, the entire $37,235,055 was recorded as a loss during Q3 2022.



Net Loss



                                     For the Three Months
                                      Ended September 30,                Period over Period Change
                                    2022               2021                  $                  %
Loss before income taxes         (167,738,877 )     (547,056,185 )         379,317,308           -69.3 %
Income tax expense                          -                  -                     -               -
Net loss                         (167,738,877 )     (547,056,185 )         379,317,308           -69.3 %

Net loss attributable to
noncontrolling
interests                         (68,756,763 )       (3,885,333 )         (64,871,430 )        1669.6 %
Net loss attributable to
Vinco Ventures, Inc. from
continuing operations             (98,982,114 )     (543,170,852 )         444,188,738           -81.8 %
Net income from discontinued
operations                                  -            707,722              (707,722 )        -100.0 %

Net loss attributable to
Vinco Ventures, Inc.              (98,982,114 )     (542,463,130 )         443,481,016           -81.8 %
Net (loss) income per share
- Basic and Diluted
Net loss per share -
Continuing operations                   (0.68 )            (7.65 )                6.97           -91.1 %
Net loss per share -
Noncontrolling interests                (0.28 )            (0.05 )               (0.23 )         416.2 %
Net loss per share - Vinco
Ventures, Inc.                          (0.40 )            (7.60 )                7.19           -94.7 %
Net loss per share -
Discontinued operations                     -               0.01                 (0.01 )          -100 %
Net loss per share                      (0.40 )            (7.59 )                7.18           -94.7 %

Weighted Average Number of
Common Shares Outstanding -
Basic and Diluted                 245,170,631         71,516,431           173,654,200           242.8 %




43







For the three months ended September 30, 2022, the Company had net loss from
continuing operations of $98,982,114 as compared to a net loss of $543,170,852
during the three months ended September 30, 2021, a decrease of $444,188,738 or
81.8%. The change in net loss was primarily triggered by the impact of the
Company's requirement to recognize the fair value of warrants that the Company
issued and the change in fair values of exercised and outstanding warrants
during the third quarter of 2021. During 2021, the Company experienced a wide
range of prices from a low of $1.24 and high of $10.82 per share, which can have
a significant impact on the fair market value of the Company's warrants and
equity compensation instruments of their grant dates, vesting dates and exercise
dates. The remaining increase in net loss during 2021 was driven by the
increased size of the Company due to ZVV's acquisition of an 80% equity interest
in Lomotif (on July 25, 2021) and its transition into a media and entertainment
Company, which caused the Company to increase its headcount, its sales and
marketing activities, and its legal and professional fees incurred in connection
with its acquisitions, contracts and proposed spin-off activities.



For the three months ended September 30, 2022, the Company had a net loss
attributable to noncontrolling interests of $68,756,763 as compared to a net
loss attributable to noncontrolling interests of $3,885,333 during the three
months ended September 30, 2021, an increase of $64,871,430 or 1669.6%. The
change in net loss attributable to noncontrolling interests was primarily
triggered by the losses incurred from Lomotif, ZVV, and Magnifi U during the
third quarter of 2022.


Nine Months Ended September 30, 2022 versus Nine Months Ended September 30, 2021

The following tables set forth information comparing the components of net income (loss) for the nine months ended September 30, 2022 and 2021:





                                      For the Nine Months                     Period over
                                      Ended September 30,                    Period Change
                                    2022               2021                $                 %
Revenues
Total revenue, net             $   23,705,959     $    1,721,631     $  

21,984,328 1276.95 %



Cost of revenues
Total costs of revenue             25,522,133            786,457         24,735,676         3145.20 %
Gross profit                       (1,816,175 )          935,174         

(2,751,349 ) -294.21 %



Operating expenses:
Selling, general and
administrative                     75,058,655         42,298,760         32,759,895           77.45 %
Impairment Expense                152,871,385                  -        152,871,385            0.00 %

Total Operating Expenses 227,930,040 42,298,760 185,631,280 438.86 % Operating loss

                   (229,746,215 )      (41,363,586 )     

(188,382,629 ) 455.43 %



Other income (expense):
Interest expense                  (42,946,190 )      (42,375,399 )         (570,791 )          1.35 %
Loss on issuance of warrants     (243,681,478 )     (415,803,862 )      172,122,384          -41.40 %
Loss on inventory write down         (365,001 )                -           (365,001 )             -
Loss on investments                (1,641,521 )                -         (1,641,521 )             -
Change in fair value of
warrant liability                 166,379,348       (287,891,003 )      454,270,351         -157.79 %
Change in fair value of
contingent purchase price
related to Adrizer, LLC
acquisition                        15,328,124                  -         15,328,124               -
Loan loss expense                 (36,422,210 )                -        (36,422,210 )             -
Loss on debt extinguishment       (37,235,055 )                -        (37,235,055 )             -
Other loss                            142,385           (939,292 )        1,081,677         -115.16 %
Total other expense              (180,441,599 )     (747,009,556 )      566,567,957          -75.84 %
Loss before income taxes         (410,187,814 )     (788,373,142 )      378,185,328          -47.97 %
Income tax expense                          -                  -                  -               -
Net loss                       $ (410,187,814 )   $ (788,373,142 )   $  378,185,328          -47.97 %
Net loss attributable to
noncontrolling interests       $  (87,446,819 )   $   (3,834,756 )   $  (83,612,063 )       2180.38 %
Net loss attributable to
Vinco Ventures, Inc. from
continuing operations          $ (322,740,995 )   $ (784,538,386 )   $  461,797,391          -58.86 %
Net loss from discontinued
operations                         (3,260,912 )       (4,063,044 )         

802,132 -19.74 %



Net loss attributable to
Vinco Ventures, Inc.             (326,001,907 )     (788,601,430 )      462,599,523          -58.64 %




44







Revenue



For the nine months ended September 30, 2022, revenues from continuing
operations increased by $21,984,328 or 1276.9%, as compared to the nine months
ended September 30, 2021. The increase was due to the impact of the Company's
acquisition of AdRizer in February 2022, which generated $23,705,959 of revenue
for the Company from the date of acquisition through September 30, 2022.



Cost of Revenues



For the nine months ended September 30, 2022, cost of revenues from continuing
operations increased by $24,735,676 or 3145.2%, as compared to the nine months
ended September 30, 2021. The increase was due to the costs of traffic
acquisition and content creation at AdRizer. Cost of revenues of the Company's
Cryptyde subsidiary of approximately $9,466,949 were excluded from these amounts
since the Company spun-off its ownership in Cryptyde on June 29, 2022.



Gross Profit



For the nine months ended September 30, 2022, gross profit decreased by
$2,751,349, or 294.2%, as compared to the nine months ended September 30, 2021.
The decrease reflected the impact of the Company's new business lines of digital
media and advertising from AdRizer, traffic acquisition and content creation
costs of which were higher than expected as that business recently began its
operations as a wholly-owned subsidiary of the Company.



Operating Expenses


Selling, general and administrative costs





                                 Nine Months Ended September 30,            Period over Period Change
                                     2022                 2021                  $                   %
Selling, general and
administrative costs
Compensation, benefits and
payroll taxes                  $     15,891,952       $   4,009,909            11,882,043            296.3 %
Depreciation and
amortization                          5,908,829           4,975,315               933,514             18.8 %
Stock based compensation              3,225,210          16,816,769           (13,591,559 )          -80.8 %
Advertising, marketing and
promotions                           16,794,546           4,754,984            12,039,562            253.2 %
Legal, professional fees,
and transaction costs                21,369,581           8,607,766            12,761,815            148.3 %
Selling, general and
administrative costs                 11,868,538           3,134,017             8,734,521            278.7 %
Total selling, general and
administrative costs           $     75,058,655       $  42,298,760            32,759,895             77.4 %




SGA costs from continuing operations increased significantly during the nine
months ended September 30, 2022 as compared to the nine months ended September
30, 2021 due to a significant expansion of the Company's activities requiring
SGA costs, professional fees, and advertising as it transitioned into a digital
media and entertainment company in 2022. In addition, the increase in SGA costs
reflect the impact of costs associated with the Company's newly acquired
subsidiary AdRizer, which was acquired in February 2022.



Total SGA costs from continuing operations were $75,058,655 in the nine months
ending September 30, 2022 as compared to $42,298,760 in the nine months ending
September 30, 2021, an increase of $32,759,895. A large portion of the year to
date increase was due to the increase in advertising, marketing and promotions
cost during the second quarter of 2022, which included the costs the Company
spent on its promotions and live-streaming of the Electronic Daisy Carnival
music event in Las Vegas in May. In addition, the Company saw large increases in
legal and professional fees and compensation costs in 2022 as compared to the
2021 periods, as the overall size and scope of the business has increased
significantly since 2021, primarily due to the additions of Lomotif and AdRizer
since the 2021 periods.



45







Other Income (Expense)



                                      For the Nine Months
                                      Ended September 30,               

Period over Period Change


                                    2022               2021                  $                  %
Other income (expense):
Interest expense               $  (42,946,190 )   $  (42,375,399 )   $        (570,791 )           1.3 %

Loss on issuance of warrants (243,681,478 ) (415,803,862 ) 172,122,384

           -41.4 %
Loss on inventory write down         (365,001 )                -              (365,001 )             -
Loss on dissolution of
investment                         (1,641,521 )                -            (1,641,521 )             -
Change in fair value of
warrant liability                 166,379,348       (287,891,003 )         454,270,351          -157.8 %
Change in fair value of
contingent purchase price
related to Adrizer, LLC
acquisition                        15,328,124                  -            15,328,124               -
Loan loss expense                 (36,422,210 )                -           (36,422,210 )             -

Loss on debt extinguishment       (37,235,055 )                -           (37,235,055 )             -
Other income (loss)                   142,385           (939,292 )         

1,081,677 -115.2 % Total other income (expense) $ (180,441,599 ) $ (747,009,556 ) $ 566,567,957

           -75.8 %




Loss on issuances of warrants and change in fair value of warrant liability



For the nine months ended September 30, 2022, loss on issuances of warrants was
$243,681,478, due to 89,653,803 warrants issued during the first quarter of
2022, while the aggregated change in fair value of warrant liability was an
increase of $166,379,348, for a net other expense of $77,302,130 due to warrants
recognized by the Company for the nine months ended September 30, 2022. The
primary change in fair value of the warrant liability is driven by the decline
in the Company's stock price.



Additionally, on July 6, 2022, the Company made a payment, in cash, to the
Holder of its convertible debt pursuant to an Alternate Exercise Notice of the
warrants. As a result, a total of 82,260,699 warrants held by the Holder were
settled. The cash payment effectively extinguished a significant portion of the
outstanding warrants with the Holder. The accounting for this transaction
follows ASC 815-40-40-2, Derecognition. As the warrants were previously
classified as liabilities and were settled in cash, gains or losses realized on
the settlement are included in the income statement. The Company had valuations
of the warrants done at both June 30, 2022 and July 6, 2022 (the payment date).
The fair value is determined at settlement and any gain or loss not recognized
in prior period as recognized in earnings. The impact of the alternate exercise
cash payment resulted in a non-cash gain on the settlement of the warrants
totaling $61,471,799 booked to change in fair value of warrants.



Loss on debt extinguishment



On August 18, 2022, as a result of the Company being in default of its existing
senior secured convertible note, the Company was required to purchase a portion
of the outstanding Note. The Company purchased $55,000,000 of the principal
amount of the note for $65,000,000 in cash. The Company was permitted to release
$70,000,000 of its restricted cash with $65,000,000 for the repurchase of the
debt and $5,000,000 to unrestricted cash.



The Company assessed whether this transaction met the criteria for a troubled
debt restructuring and concluded the transaction was an extinguishment.
Accordingly, the Company treated the additional $10,000,000 cash paid as a
premium to extinguish the $55,000,000 of principal. In line with extinguishment
accounting, the Company amortized the remaining unamortized deferred financing
fees related to the Note and recorded a $27,235,055 non-cash loss on
extinguishment. As such, the entire $37,235,055 was recorded as a loss during Q3
2022.



46







Net Loss



                                      For the Nine Months
                                      Ended September 30,                Period over Period Change
                                    2022               2021                  $                  %
Loss before income taxes         (410,187,814 )     (788,373,142 )         378,185,328           -48.0 %
Income tax expense                          -                  -                     -
Net loss                         (410,187,814 )     (788,373,142 )         378,185,328           -48.0 %
Net loss attributable to
noncontrolling interests          (87,446,819 )       (3,834,756 )         (83,612,063 )        2180.4 %
Net loss attributable to
Vinco Ventures, Inc. from
continuing operations            (322,740,995 )     (784,538,386 )         461,797,391           -58.9 %
Net loss from discontinued
operations                         (3,260,912 )       (4,063,044 )             802,132           -19.7 %
Net loss attributable to
Vinco Ventures, Inc.             (326,001,907 )     (788,601,430 )         462,599,523           -58.7 %
Net loss per share - Basic
and Diluted
Net loss per share-
Continuing operations                   (1.91 )           (18.63 )               16.72           -89.7 %
Net loss per share-
Noncontrolling interests                (0.41 )            (0.09 )               (0.32 )         350.2 %
Net loss per share - Vinco
Ventures, Inc.                          (1.51 )           (18.54 )               17.03           -91.9 %
Net loss per share -
Discontinued operations                 (0.02 )            (0.10 )                0.08           -84.2 %
Net loss per share                      (1.52 )           (18.63 )               17.11           -91.8 %

Weighted Average Number of
Common Shares Outstanding -
Basic and Diluted                 214,411,979         42,326,468           172,085,511           406.6 %




For the nine months ended September 30, 2022, the Company had a net loss from
continuing operations of $322,740,995 as compared to a net loss of $784,538,386
during the nine months ended September 30, 2021, a decrease of $461,797,391 or
58.9%. The change in net loss was primarily triggered by the impact of the
Company's requirement to recognize the fair value of warrants that the Company
issued and the change in fair values of exercised and outstanding warrants
during the third quarter of 2021. During 2021, the Company experienced a wide
range of prices from a low of $1.24 and high of $10.82 per share, which can have
a significant impact on the fair market value of the Company's warrants and
equity compensation instruments of their grant dates, vesting dates and exercise
dates. The remaining increase in net loss during 2021 was driven by the
increased size of the Company due to ZVV's acquisition of an 80% equity interest
in Lomotif (on July 25, 2021) and its transition into a media and entertainment
Company, which caused the Company to increase its headcount, its sales and
marketing activities, and its legal and professional fees incurred in connection
with its acquisitions, contracts and proposed spin-off activities.



For the nine months ended September 30, 2022, the Company had a net loss
attributable to noncontrolling interests of $87,446,819 as compared to a net
loss of $3,834,756 attributable to noncontrolling interests during the nine
months ended September 30, 2021. The change in net loss attributable to
noncontrolling interests was primarily triggered by the losses incurred from
Lomotif, ZVV, and Magnifi U during the third quarter of 2022.



Cash Flows



During the nine months ended September 30, 2022 and 2021, our sources and uses
of cash were as follows:


                                 Nine Months Ended September 30,            Period over Period Change
                                     2022                 2021                  $                  %

Net Cash used in Operating
Activities                     $     (98,770,185 )   $  (21,796,639 )   $     (76,973,546 )         353.1 %
Net Cash used in Investing
Activities                           (39,707,939 )     (108,662,799 )          68,954,860           -63.5 %
Net Cash provided by
Financing Activities                 (18,947,502 )      280,147,631          (299,095,133 )        -106.8 %
Net increase (decrease) in
Cash and Cash Equivalents           (157,425,626 )      149,688,193          (307,113,819 )        -205.2 %
Cash, Cash Equivalents, and
Restricted Cash - Beginning
of Period                            187,612,176            249,356           187,362,820         75138.7 %
Cash, Cash Equivalents, and
Restricted Cash - End of
Period                         $      30,186,550     $  149,937,549     $    (119,750,999 )         -79.9 %




47






Cash Flows from Operating Activities





Net cash used in operating activities from continuing operations for the nine
months ended September 30, 2022 was $98,770,185, including a net loss of
$410,187,814 of which $311,246,487 were non-cash expense items. The use of cash
for operations during the first nine months of 2022 reflected the costs incurred
by the business, including the costs associated with the operation, marketing
and promotion of Lomotif, along with the amount of professional fees incurred by
the Company during the period. In addition, the Company paid approximately
$17,685,424 of net working capital outflows for prepayments and payments of
accounts payables, accrued expenses and other liabilities during the first nine
months of 2022. Net cash used in operating activities from continuing operations
for the nine months ended September 30, 2021 was $21,796,639, which included a
net loss of $788,373,142 that included $153,325,944 of non-cash expense items.



Cash Flows from Investing Activities


Net cash used in investing activities was $39,707,939 during the first nine
months of 2022, which was primarily due to the net cash paid for the acquisition
of AdRizer by the Company in February offset by allowances for loan losses
established during the three months ended September 30, 2022. Net cash used in
investing activities from continuing operations for the nine months ended
September 30, 2021 was $108,662,799 primarily related to the net cash paid for
the acquisition of Lomotif by the Company in July 2021.



Cash Flows from Financing Activities





Net cash used in financing activities for the nine months ended September 30,
2022 totaled $18,947,502, which related to payments under convertible notes of
$88,000,000 and payments for the retirement of warrants of $33,886,612 offset by
net proceeds from the exercise of warrants totaling $101,036,838. Net cash
provided by financing activities from continuing operations for the nine months
ended September 30, 2021 was $280,147,631 which related to proceeds from the
exercise of warrants of $167,961,099 and borrowings under convertible notes
payable totaling $120,501,538.



Net Increase (Decrease) in Cash and Cash Equivalents


As a result of the cash activities described above, during the nine months ended
September 30, 2022, the Company's cash decreased by $157,425,626 and as of
September 30, 2022, the Company had $30,186,550 in cash and cash equivalents
which included $10,000,000 held in a restricted cash account.



48






Liquidity and Capital Resources

This should be read together with the Going Concern and Liquidity section under Note 1 - Basis of Presentation and Nature of Operations.





                                                                     Period over
                                     As of September 30,            Period Change
                                   2022              2021                 $                 %
Assets
Cash and cash equivalents      $  20,186,550     $  49,937,549     $   (29,750,999 )         -59.6 %
Restricted cash                            -       100,000,000        (100,000,000 )        -100.0 %
Other current assets              14,177,620        24,978,527         (10,800,907 )         -43.2 %
Total current assets              34,364,169       174,916,076        (140,551,907 )         -80.4 %

Intangible assets, including
goodwill                          59,770,229       160,945,913        (101,175,614 )         -62.9 %
Other long term assets            23,074,594         1,052,695          22,021,899          2092.0 %
Total non-current assets          82,844,893       161,998,608         (79,153,715 )         -48.9 %

Total Assets                   $ 117,209,063     $ 336,914,684     $  (219,705,621 )         -65.2 %

Liabilities
Accounts payables and
accrued expenses                  12,413,424         8,627,574           3,785,850            43.9 %
Current portion of long-term
debt and warrant liability        20,102,835        28,609,677          (8,506,842 )         -29.7 %
Other current liabilities            185,186           190,695              (5,509 )          -2.9 %
Total current liabilities         32,701,445        37,427,946          (4,726,501 )         -12.6 %

Long -term debt                    2,608,923         2,873,244            (264,321 )          -9.2 %
Warrant liability                 14,031,830       468,612,700        (454,580,870 )         -97.0 %
Other long term liabilities        8,383,468                 -           8,383,468               -

Total Liabilities                 57,725,665       508,913,890        (451,188,225 )         -88.7 %




As discussed above, the Company incurred significant losses during the first
nine months of 2022, and has a history of losses since inception. Since 2021, a
significant percentage of its losses has been driven by non-cash expenses items,
especially losses caused by liability accounting for its investor warrants. The
Company used $98,770,185 in cash for operations during the first nine months of
2022. This amount included $8,216,000 for transaction related costs associated
with its acquisition of AdRizer in February 2022, and a $10,000,000 payment of
accrued registration rights penalties owed to Hudson Bay. This amount also
included significant investments in sales, marketing and promotional activities
which the Company engaged in during the first quarter to drive awareness and
interest in the Lomotif application and Lomotif branded websites, especially for
events livestreamed on the Lomotif platform. During the first nine months of the
year, the Company live streamed and promoted the Shaq Fun House event in
January, the Okeechobee Music Festival in February, and the Electronic Daisy
Carnival ("EDC") in May. These expenses were intended to create traffic and
interactions with the Lomotif digital properties with the goal of generating
advertising revenue opportunities utilizing the capabilities of AdRizer. To
date, these efforts have not led to any meaningful revenue and there is no
guarantee that the Company will successfully do so. If additional advertising
revenues are not generated quickly, or in sufficient amount, the Company will
need to utilize its unrestricted cash on hand to fund its operations.



As a result of the Company's repayments to Hudson Bay and a lack of issuable
stock, it has been unable to raise significant proceeds with which to increase
its liquidity.



49







The Company may determine it is in the best interests of the Company to pursue
additional investments, acquisitions, or funding of marketing and promotional
efforts as the Company expands its presence and capabilities within the digital
media marketplace. To do so, the Company may require additional cash resources
that the Company could generate through the sale of common stock, the exercise
of outstanding warrants, and the issuance of convertible debt, each of which the
Company has utilized to raise capital since 2021. As of the date of this report,
the Company's ability to raise additional capital is restricted by its lack of
available, authorized but not outstanding common shares. The Company is
currently seeking authorization from its shareholders to increase the number of
shares it is authorized to issue under its Articles of Incorporation, but has
not received the requisite vote needed to pass the proposal. Therefore, as
discussed in Note 1 to the Company's financial statements attached herein, these
conditions raise substantial doubt about the Company's ability to continue as a
going concern and meet its obligations through twelve months following the date
the condensed consolidated financial statements are issued. As a result, until
the Company is able to raise additional capital, the Company has begun implement
steps to conserve its unrestricted cash on hand and address any going concern
issues, including but not limited to the following steps:



  ? Reduce headcount,
  ? Reduce marketing, promotional and content development and production
    activities,
  ? Evaluate the sales of assets or subsidiaries.



Off-Balance Sheet Arrangements





We did not have, during the periods presented, and we do not currently have, any
relationships with any organizations or financial partnerships, such as
structured finance or special purpose entities, that would have been established
for the purpose of facilitating off-balance sheet arrangements or other
contractually narrow or limited purposes.

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