For Martha Stewart Living Omnimedia (MSLO), which this week officially unveiled its new marthastewart.com, connecting with customers is about much more than recipes, party planning and home improvement tips. When the leading global lifestyle brand wanted to make the online customer experience more personal, it turned to Vignette (NASDAQ:VIGN), a provider of next-generation Web solutions. Today MSLO boasts one of the most interactive, personalized, content-rich communities on the Web.

?As one of the world's leading lifestyle brands, reaching millions of people each day, it's crucial that we offer Martha Stewart customers a unique, online experience,? said Holly Brown, President of Internet at MSLO. ?Vignette's Next-Generation Web solutions enable us to leverage our library of rich, interactive content and grow our online community through videos, images and more. Our customers now also have the ability to interact and create relationships with our staff of experts and editors as well as other online community members.?

Vignette's Next-Generation Web solutions enable MSLO to collect, manage, control and distribute more than 200,000 digital assets on the site. The new marthastewart.com features more than 15 years of content from MSLO's vast library of magazines, television programming and radio and is arranged based on a user's particular interests. Content includes more than 700 videos, thousands of articles and images and how-to tips from editors. For example, the entertaining area of the site offers ideas for menus, centerpieces, and recipes, instructional videos, advice from community members and advertising tailored to that consumer's interests.

The MSLO community section, which features message boards, blogs and craft and cooking ideas from members, is adding more robust functionality and personalization features later this year. Users will be able to rate, review, share and collect content from the site and interact with other community members who have similar interests.

?Martha Stewart is a perfect example of how a large organization with a broad reach is leveraging its business content to deliver an immersive online experience and make unique connections with each of its customers,? said Leo Brunnick, senior vice president of Products and Marketing at Vignette. ?Our Next-Generation Web solutions are helping Martha Stewart drive revenue, extend its brand and increase its customer-base across multiple channels from print and television to retail and online.?

About Vignette

Vignette (NASDAQ:VIGN) helps organizations improve interactions with customers and prospects by delivering highly personalized, interactive online experiences. Our early content management and delivery tools laid the groundwork for some of the Web's most popular sites. Today, our award-winning solutions power some of the world's most powerful online brands and enable organizations to have more meaningful interactions with their customers. Vignette is headquartered in Austin, Texas with operations worldwide. Visit www.vignette.com.

FORWARD-LOOKING STATEMENTS

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