Vera Bradley, Inc. Announces to Expand its Full Line Store Footprint over Time, Beginning with Addition of Three Stores
July 11, 2024 at 02:00 pm
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Vera Bradley, Inc. announced the brand will expand its Full Line store footprint over time, beginning with the addition of three stores this year, making comprehensive updates to further differentiate these from Vera Bradley Outlet stores.
Vera Bradley, Inc. is a designer of women's handbags, luggage and other travel items, fashion, and home accessories. The Company operates through three segments: Vera Bradley Direct (VB Direct), Vera Bradley Indirect (VB Indirect), and Pura Vida. The VB Direct business consists of sales of Vera Bradley products through Vera Bradley full-line and factory outlet stores in the United States; e-commerce sites verabradley.com and verabradley.ca; the Vera Bradley online outlet site; and typically, the Vera Bradley annual outlet sale in Fort Wayne, Indiana. The VB Indirect business consists of sales of Vera Bradley products to, specialty retail locations, all of which are located in the United States; as well as department stores, national accounts, third-party e-commerce sites, and third-party inventory liquidators; and royalties recognized through licensing agreements related to the Vera Bradley brand. Its Pura Vida is a digitally native lifestyle brand.
VERA BRADLEY, INC. 
