Velo3D, Inc. announced Michelle Sidwell has joined the company as Executive Vice President of Global Sales and Business Development to support the company?s growth objectives and lead its sales and business development teams. With more than 20 years of experience in technology sales and leadership positions supporting businesses bringing transformative technologies to market, Sidwell is well positioned to help Velo3D continue its significant growth. By bringing on Sidwell, who has extensive experience scaling revenue at companies like Salesloft, Adobe, and Yext, the company aims to maintain its growth, secure new customers, and identify expansion opportunities with existing accounts. Prior to joining Velo3D, Sidwell was the SVP of Global Enterprise Business at Salesloft, focusing on revenue growth and sales excellence.

Salesloft provides sales teams with an AI-powered revenue workflow platform that can improve the sales process for users. She also spent nearly five years at Yext, helping the company grow revenue from $60 million to $300 million over a period when it also became a publicly traded company. She also held sales and leadership roles at Adobe, Persado, and Walsworth.

Velo3D was founded in 2014 to help engineers manufacture their most challenging designs using metal 3D printing. The company began shipping its Sapphire printers in 2018, quickly scaling to $15 million in sales in 2019. In 2021, the company began shipping its large format Sapphire XC printer, which has quickly become one of its most popular products.

According to analyst firm CONTEXT, Velo3D is now the second largest provider of laser powder bed fusion metal 3D printers in the world and, by bringing on Sidwell, the company aims to continue this growth. As EVP of Global Sales and Business Development, Sidwell will be responsible for leading the Velo3D sales team across North America, Europe, Asia, and Australia. She will also oversee the company?s business development team, which works with engineers in various industries to identify opportunities where metal 3D printing can transform their manufacturing processes, connecting them with the company?s network of contract manufacturers.