Vection Technologies Ltd. announced that its holographic AR marketing solution has been confirmed for the European showcase preview of Volvo's first fully electric car. The fully electric Volvo XC40 SUV will be introduced in the European preview on 23 January 2020, at the Volvo Studio Milan. Vection's AR marketing solutions have demonstrated to be effective tools to boost the automaker's brand awareness and appeal across a greater number of potential customers. Through Vection and Volvo Car Italy's ongoing partnership Volvo Car Italy has engaged Vection to develop its (fourth) piece of proprietary technology, a holographic AR marketing tool to showcase Volvo's first electric car, the XC40 SUV for the upcoming Official European preview. This engagement follows on from the Framework Agreement executed with Volvo Car Italy in May 2019. Since the commencement of the partnership, Volvo Car Italy and Vection have successfully introduced AR technologies across multiple Volvo Car Italy's marketing initiatives. This innovative marketing tool will showcase captivating augmented reality-based holograms which have demonstrated a high-rate of success in engaging with global audiences.