ValueCommerce : Introduces PMD Act Filter in Partnership with Momentum, Inc.
December 13, 2021
Share
ValueCommerce Introduces PMD Act Filter in Partnership with Momentum, Inc.
Dec 14, 2021
Dec 14, 2021
ValueCommerce Co., Ltd.
ValueCommerce Co., Ltd. (the "Company") introduced a system for strengthening initiatives to tackle violations of the Pharmaceuticals and Medical Devices Act (the "PMD Act") in collaboration with partner Momentum, Inc. ("Momentum") as an ad verification measure.
The system is specifically designed to identify PMD Act violations, combining evaluation data based on ValueCommerce's own advertisement editorial guidelines with a data source provided by Yakujihou.com, which, in collaboration with Momentum, has been providing consulting services in the health care sector for many years and also provides a PMD Act-related ad checking service and also incorporating Momentum's own natural language analysis mechanism.
Use of the recently developed PMD Act filter to identify and filter content before it is examined by ValueCommerce will lead to further improvements in network quality and expansion in the scope of examination. ValueCommerce is committed to instituting a wide range of initiatives besides this latest one, to address various internet ad quality issues including violations of the Act against Unjustifiable Premiums and Misleading Representations. In doing so, it aims to create a market which internet users and advertisers can use with peace of mind.
Attachments
Original Link
Original Document
Permalink
Disclaimer
ValueCommerce Co. Ltd. published this content on 14 December 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 04 January 2022 08:48:04 UTC.
ValueCommerce Co Ltd is a Japan-based company engaged in the development of businesses that provide effective marketing solutions from attracting customers to retaining customers in order to maximize the performance of commerce businesses. The Company operates in two business segments. The Marketing Solution segment provides solutions centered on attracting customers to electronic commerce (EC) sites of commerce businesses. The main service is performance-based advertising affiliate. The EC Solution segment provides solutions centered on sales promotion on the EC site of commerce companies. The main services are the CRM tool Stores R8 for online mall stores and the pay-per-click advertisement Store Match.
VALUECOMMERCE CO., LTD. 
