(Alliance News) - Valica Spa announced Wednesday that it has signed a commercial agreement with Loquis worth more than EUR200,000.

Loquis is "a travel podcast platform that allows the user to experience the territory in an innovative way through listening to stories and information related to the places that surround the user to enrich the travel experience," reads the company note.

This new collaboration, which started in June and has an initial duration of one year, renewable for an additional year, provides for Valica to promote in its digital environments the podcasts present on the Loquis platform through dedicated spaces on the sites, social posts and within the editorial newsletters, in order to increase their listenership.

In addition, the agreement provides for the promotion of the Loquis Vetrine Parlanti format to food and wine companies and public administrations involved in Valica's food and wine events, and for the platform to be granted the title of Main Sponsor of Borgo diVino on tour.

Valica's stock gives up 7.6 percent to EUR4.90 per share.

By Chiara Bruschi, Alliance News reporter

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