Unity and Google announced that the companies are expanding their partnership and deepening collaboration across their ecosystems to help studios accelerate the growth and development of their live games. Together, Unity and Google are making it easier for all developers to create multiplayer experiences by offering two solutions from Unity Gaming Services (UGS), Game Server Hosting (Multiplay) and Voice and Text Chat (Vivox), on Google Cloud Marketplace. Additionally, the companies announced that Google Ads and Display & Video 360 will soon bid into Unity LevelPlay, Unity's mediation offering, as part of Google's partner bidding program.

This will enable mobile developers to integrate Google's quality advertisers into their real-time auction for their ad inventory, helping them improve monetization opportunities and increase auction competitiveness, while providing app advertisers with another avenue to reach their audiences. More information on availability will be coming soon. Unity and Google Cloud are making it easier for all developers to deliver multiplayer games.

Game Server Hosting (Multiplay) and Unity's Voice and Text Chat (Vivox) are the first products from Unity Gaming Services to be available on Google Cloud Marketplace. Game Server Hosting is a dedicated game server hosting service that helps creators effectively scale their game to millions of players in minutes. Voice and Text Chat enable in-game player communications, which, according to the Unity 2022 Multiplayer Report, is the primary way players want to communicate.

Self-serve features were also recently added to both solutions, giving developers immediate access to foundational management tools that will accelerate multiplayer operations and deliver the best connected gaming experiences.