United Airlines announced the launch of Kinective Media by United Airlines - the first media network that uses insights from travel behaviors to connect customers to personalized, real-time advertising, content, experiences and offers from leading brands. The new technology platform gives marketers the opportunity to scale their reach across a wide range of channels including United's mobile app and inflight entertainment screens. And the airline expects its MileagePlus members will receive additional value through more personalised and real-time offers and experiences that drive even greater loyalty.

Kinective Media is already working with brands such as Norwegian Cruise Line, Macy's, Chase United Co-Brand Credit Cards, TelevisaUnivision, IHG Hotels & Resorts, as well as agency groups like Dentsu. The focus is on premium brand relationships across key verticals such as retail, luxury goods, financial services, automotive, media brands and travel. Kinective Media plans a formal commercial launch at the Cannes Lions International Festival of Creativity.

Kinective Media aims to enhance the travel experience while growing the trust that travelers place in United. Advertisers cannot access the personally identifiable information of United customers - instead, Kinective Media leverages the insights of U.S. customers aged 18 and over to create aggregated and anonymized audience segments that it offers to Kinective Media advertisers. The new United signature interiors include 16-inch HD touch screens in each United Polaris business class seat, 13-inch screens in every first class seat and 10-inch screens in every United Economy seat.