Unilever : How much do you value happiness?

As official partners of the United Nations SDSN World Happiness Report, Wall's is committed to boosting the happiness movement, so that governments overhaul systems where the happiness of their citizens is not a priority.

Throughout 2021 and beyond, the brand will be bringing together academics, policymakers, businesses, communities and activists to devise a blueprint where community and connections are celebrated, and happiness is a key measure of development.

To mark the launch of the Manifesto, Wall's convened a panel discussion, exploring what such a blueprint would look like. Unilever CEO Alan Jope was joined by esteemed experts from the field of happiness science.

'People in every culture and society share common hopes and aspirations for a better world,' said world-renowned economics professor and senior UN adviser Jeffrey Sachs at the event.

'Increased global connectedness depends on a strong home base of family and community. That's the beauty of an interconnected world: meaning starts at home and reaches the entire planet.'

'Wall's provides the world with 28 billion portions of happiness each year and our experience of spreading happiness and bringing people together makes us determined to lead the movement to put happiness first,' adds Wall's Vice President Ian Maskell.