Ubisoft announced that Igor Manceau, a Creative Director with more than 20-years’ experience at the company, is being appointed as its Chief Creative Officer. Manceau will report to Ubisoft CEO and Co-Founder Yves Guillemot and will serve as a member of Ubisoft’s Executive Committee. As the company’s Chief Creative Officer (CCO), Manceau will be responsible for defining and nurturing Ubisoft’s overall creative vision and guiding the creative direction of its games so that they are accessible, irresistible, and enriching for all players. Manceau will work closely with stakeholders in all the company’s studios to include diverse perspectives and sensibilities that will feed the creative spirit of the group. In addition to Ubisoft’s creative teams, Manceau will work closely with Virginie Haas, Chief Studios Operating Officer, Sandrine Caloiaro, Chief Portfolio Officer, and their respective groups to organically grow Ubisoft’s owned franchises and identify opportunities to create new titles that can succeed in new or emerging game genres. Manceau joined Ubisoft in 1998 as part of the business marketing team. In 2003, he became Director of Editorial Marketing in the Montreal studio, where he participated in the positioning and creative marketing for several of Ubisoft’s largest franchises, including Far Cry, Rainbow Six, and Splinter Cell. The selection committee for the CCO role, including Guillemot and an executive recruitment firm, noted Manceau’s track record of guiding creative direction for diverse game types, his capacity to devise concepts that appeal to social players and new audiences, and his consummate team leadership and collaboration as qualities that will help him succeed in this position.