Epsilon announced a partnership with Twitter to enable advertisers to more accurately target audiences using their own customer data. In partnership with Epsilon, advertisers can create audience segments by targeting their Promoted Tweets using CRM data, and activate them on Twitter while ensuring data security. When combining the marketing services of Epsilon and Twitter, advertisers will have the ability to engage a highly valuable, targeted audience.

First, Epsilon uses its proprietary SecureConnect match process to identify Twitter users within an advertisers's audience, enabling Twitter to create and manage a targeted, tailored audience campaign. Next, by using offline data sources, Twitter's tailored audience can be further refined, and be reached with more targeted Promoted Tweets. The result is a highly effective marketing campaign for the advertiser.