İşbank becomes the first bank from Turkey to advertise on the global gaming platform Roblox.
Breaking a new ground, İşbank has become the first bank from Turkey to advertise on Roblox, the global online game platform and game creation system. While playing, Roblox players will see advertisements for İşbank's Maximum Gaming Card on billboards in the metaverse where games take place. Maximum Gaming Card, the bank's prepaid card product for e-sport players, was launched in November 2019.
Roblox, an example of a global metaverse where millions of players come together to play games, create new games and gain experience, is used by more than 200 million people around the world. Turkey is currently one of the top 10 geographies where Roblox is played. Roblox, one of the favorite platforms of the generation Z, has 5 million users in Turkey. More youngsters will have the opportunity to meet the bank's products and services under the advertisement campaign introduced by İşbank through Roblox.
27.01.2022
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Turkiye Is Bankasi AS published this content on 27 January 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 28 January 2022 14:42:10 UTC.
Turkiye Is Bankasi AS is a Turkey-based banking institution. It operates under the following business segments: Corporate, Commercial, Retail and Private Banking, as well as Treasury/Investment Banking. Its Corporate and Commercial Banking segments provide services to large corporations, Small and Medium Enterprises (SMEs) and other trading companies, such as operating and investment loans, deposit and cash management, foreign trade transactions and financing, foreign currency trading and other banking services. Its Retail Banking services are comprised of individuals needs such as deposits, consumer loans, credit cards, foreign currency trading, insurance and other banking services. The Private Banking category is comprised of financial and cash management related services provided for individuals within the high-income segment. Treasury transactions are comprised of medium and long term funding tools. Its investments in associates and subsidiaries fall under Investment Banking.
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