Trigano: in negotiations to buy out Beneteau's activities
May 05, 2023 at 10:32 am
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Yacht manufacturer Beneteau has announced that it has entered into exclusive negotiations with Trigano for the sale of its habitat business, which specializes in the manufacture of mobile homes, particularly for the outdoor hotel sector.
The transaction would involve the takeover of its entire BIO Habitat subsidiary, including the O'hara, IRM and Coco Sweet brands, as well as all its employees in France and Italy, and its current management team.
This proposed sale marks Beneteau's determination to focus its development on its historic core business. Its completion, subject in particular to the approval of competition authorities, could take place by the end of the 2023 fiscal year.
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Trigano specializes in the design, manufacturing, and marketing of leisure vehicles and equipment. Net sales break down by family of products and services as follows:
- leisure vehicles (94.5%): motor-homes (78.2% of net sales; Europe's No. 1 automaker; 48,400 vehicles sold in 2022/23; Trigano, Challenger, Autostar, Arca, Chausson, Roller Team, Eura-Mobil, Karmann-Mobil brands, etc.), caravans (7.9%; 14,300 units; Sterckeman and Caravelair), mobile-homes (3.6%; 4,500 units; Résidences Trigano) and other (1.8%). The group also offers vehicle equipment (8.5%; refrigerators, kitchen appliances, screen porches, etc.; Camping-Profi, Euro Accessoires, Clairval, etc.) as well as leasing and financing services;
- leisure equipment (5.5%): primarily trailers (112,100 trailers sold in 2022/23; Erca, Sorel, Trelgo brands, etc.), garden equipment (swings, garden sheds, swimming pools; Abak, Amca, Yardmaster), and campsite equipment (tents, caravan awnings; Jamet, Plisson, etc.).
Net sales are distributed geographically as follows: France (32.6%), Germany (24%), the United Kingdom (10.7%), Italy (6.5%), Belgium (4.6%), Spain (4.2%), the Netherlands (3.6%), Sweden (3.1%), Switzerland (1.5%), Denmark (1.3%), Norway (1.1%) and other (6.8%).