TransUnion announced that Julie Clark has been named Senior Vice President of the Media and Entertainment business. TransUnion also announced the evolution of Matt Spiegel's role from Executive Vice President of the Media and Entertainment vertical to a newly created role dedicated to driving growth for TransUnion's TruAudience™ solution line across the U.S. Over the past five years, since launching its marketing solutions business, TransUnion has evolved into a leading provider of data driven marketing solutions leveraged by marketers, media companies, agencies, and technology and data providers across categories. Companies including Horizon, Univision, OpenAP, iHeartMedia, and Magnite leverage components of TruAudience to better understand their customers, increase media addressability, and improve marketing performance.

TruAudience incorporates technology capabilities stemming from the acquisitions of Neustar and Tru Optik. In this role, Clark will set the strategic direction for how TransUnion works with the Media and Entertainment category. She will lead the business and architect how TransUnion helps clients solve their most complex marketing challenges.

Prior to joining TransUnion, Clark has held several leadership positions building ad businesses from the ground up. In her most recent role, Clark served as Global Head of Advertising Revenue Innovation at Spotify, responsible for podcast monetization, agency development, programmatic, trading, brand safety and category development. Clark served as Vice President of Programmatic Advertising and Data Strategy at Hearst, responsible for building and launching HearstExchange.

Clark has also held positions at Rocket Fuel, AudienceScience, and Scripps Networks Interactive (now Discovery Communications). Clark has received a number of accolades, including Ad Age's Leading Women U.S. (2021), Variety's New York Women's Impact Report (2021) and The Drum Digerati's World's Top 100 Digital Marketers (2019). Clark earned her Bachelor of Arts from the University of Notre Dame and her MBA at Northwestern University's Kellogg School of Management.