THIS ANNOUNCEMENT (AND THE INFORMATION CONTAINED HEREIN) IS NOT FOR FORWARDING, PUBLICATION, DISTRIBUTION OR RELEASE, DIRECTLY OR INDIRECTLY, IN WHOLE OR IN PART IN OR INTO THE UNITED STATES, AUSTRALIA, CANADA, JAPAN, NEW ZEALAND AND THE REPUBLIC OF SOUTH AFRICA OR ANY OTHER JURISDICTION WHERE TO DO SO WOULD CONSTITUTE A VIOLATION OF THE RELEVANT LAWS OF SUCH JURISDICTION. 3 January 2013 TRADER MEDIA EAST LIMITED NEW GDR OFFERING - FURTHER DEADLINE EXTENSION

Trader Media East Limited (the "Company") refers to (A) its announcement on 11 December 2012 in which the
Company announced: (i) an offering to holders of the Company's global depositary receipts ("GDRs") on 10
December 2012 ("Eligible Investors") of the right to subscribe for new ordinary shares in the capital of the
Company (the "New Shares") in the form of newly issued GDRs ("New GDRs"), with one New GDR representing one New Share and with three New GDRs offered for every one GDR held by Eligible Investors (the "New GDR Offering"); and (ii) an offering to holders of ordinary shares on the register of members of the Company on 10 December 2012 the right to subscribe for New Shares pro rata to their existing holding of Shares (together with the New GDR Offering, the "Offering") and (B) its announcement on 19 December 2012 extending the latest time and date for receipt by The Bank of New York Mellon (as Depositary) of completed subscription cards and payment in full from Eligible Investors to 5:00p.m. London time for Eligible Investors holding Regulation S GDRs and 5:00p.m. New York time for Eligible Investors holding Rule 144A GDRs on 4
January 2013.
As a significant part of the subscription period for the Offering fell during the Christmas holiday period, the Company has decided to extend the subscription period for the Offering so as to facilitate further participation by Eligible Investors. Accordingly, the Company today announces that it intends to extend the subscription period for the Offering. The latest time and date for receipt by The Bank of New York Mellon (as Depositary) of completed subscription cards and payment in full from Eligible Investors will be 5:00p.m. London time for Eligible Investors holding Regulation S GDRs and 5:00p.m. New York time for Eligible Investors holding Rule
144A GDRs on:

18 January 2013

The remainder of the timetable for the New GDR Offering will be amended as follows:
Latest time and date for receipt by the Depositary of completed subscription cards and payment in full
5.00 p.m., New York time
18 January 2013
Announcement of the results of the New GDR Offering 23 January 2013
Issuance of New Shares to the Depositary 23 January 2013
Issuance of the New GDRs and crediting of brokerage accounts of participating investors in DTC, Euroclear and Clearstream
As soon as practicable after the deposit of New Shares

Dealings in the New GDRs commence on the London Stock Exchange 8.00 a.m. on 24 January 2013 Enquiries

Trader Media East Limited
Tel: +90 216 5569290
Murat Do