TrackX announced that it has hired technology marketing veteran Michael Himmelfarb as its Chief Marketing Officer. TrackX has recently shifted its focus on leveraging its SaaS based enterprise solution platform to help companies meet their supply chain objectives and support their environmental, social and governance (ESG) initiatives. Michael’s extensive background and recent experience in sustainability and blockchain’s encrypted ledger technologies will help TrackX grow its brand and establish TrackX as a leading provider of supply chain execution and sustainability solutions. Himmelfarb brings 30 years of marketing, product management and leadership experience with a variety of emerging technology and data-driven businesses. Most recently, he founded HG Partners, a strategy and product marketing consultancy that helps emerging growth technology companies accelerate their growth. Previously he was an SVP at Nielsen in charge of a USD 250 million+ global portfolio of consumer analytics businesses. At Nielsen and before that at Clorox, he assisted some of the world’s leading manufacturing companies leverage data, analytics and a broad array of technologies to fuel growth and operational efficiency.