TOKYO BASE plan to open the STUDIOUS Shanghai Taikoo Li store in September. In Guangzhou, the company is planning to open the STUDIOUS TOKYO Guangzhou store in the fall. The company has the STUDIOUS Shenzhen Wanxiang Tiandi store and the UNITED TOKYO Shenzhen Wanxiang Tiandi store. The company is planning to open them in September, in the same developer. Then the UNITED TOKYO and PUBLIC TOKYO stores, each in Shenzhen Qianhai Wanxiang City. The company is planning to open them in November. In addition, the company will launch a new athleisure business model this fall. As for the new athleisure business, the company will open stores in the same areas as UNITED TOKYO and PUBLIC TOKYO. On the other hand, for the new multi-brand business, the company will open stores in areas where there are people in their 40s and 50s, which is a target that the STUDIOUS business has not done before. Similarly, in overseas store opening strategy, the company is planning to open new athleisure stores in the same locations as UNITED TOKYO and PUBLIC TOKYO, as well as new multi-brand stores throughout China.
Tokyo Base Co Ltd is engaged in the retail of clothing, personal items, and miscellaneous goods. The Company provides two kind of products. The brand products include the products purchased by the Companyâs buyers from Japanese local fashion brands. The original products are sold by the person in charge of product planning as original products in cooperation with domestic sewing manufacturers. Incorporating the opinions of the store staffs who interact with customers at the store, the prototype is produced. The Companyâs products are divided into three types: those for STUDIOUS stores, those for UNITED TOKYO stores, and those for PUBLIC TOKYO stores. The actual store sales are operated in Harajuku, Tokyo and Minamihorie, Osaka in Japan, as well as Hong Kong and mainland China. The Internet sales are operated through its own directly managed Websites such as STUDIOUS ONLINE STORE, UNITED TOKYO ONLINE STORE, PUBLIC TOKYO ONLINE STORE, and the online mall ZOZOTOWN.
TOKYO BASE CO.,LTD. 
